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| Hologram |
| Holography is a method that allows the light scattered from an object to be recorded and later reconstructed. It appears as if the object is in the same point relative to the recording medium as it was when recorded. The picture changes as the place and course of the viewing system changes. It changes precisely the exact way as if the object were still there. It makes the recorded image emerge three dimensional which is termed as Hologram. |
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| Anti Spurious Labels are essential for FMCG |
| Consumers in India are suffering from the most common problem of counterfeit and pass-off products for years. The low quality spurious products, particularly in FMCG segments including personal products, personal wash, laundry, foods, sauces, beverages, bakery products, spices, chocolates and confectionery, dairy, etc results in serious injury and even death. So, our Lasersec engineers give thoughts to this worst scenario of malpractice and decided to produce such anti spurious labels that cannot be copied. |
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| Hologram labels are necessary for protecting brands |
| No company can deny the significance of hologram labels in protecting the brands from the counterfeit practices. At the same time it is also very important that the company specific security labels or coin scratch labels or cut labels or other labels must safeguard brand’s goodwill and consumers’ interest. So, make sure that your brand must have the advance application security labels (tamper-evident labels) that cannot be copied at any point of time. Moreover there are other certain criteria which Lasersec follows and suggest for your brand security labels, coin scratch labels, cut labels and other holograms. |
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| Significance of Ink printing in holograms designing |
| Ink printing plays a vital role in designing holograms as it is ink that provides color, pigment, dye and liquid base. But the thing which matters a lot is selecting the appropriate ink for your product. There are various types of ink printing like UV ink printing, thermo ink printing and invisible ink printing used for designing the holograms. So, it completely depends upon the company to choose the exact hologram ink fountain for the desired product. |
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| Labels reflects the company’s brand image |
| It is known that labels are among the most appropriate medium for communicating the brand image, product reliability and consistency. So make sure that all the labels like holographic paper labels, roll form labels, anti counterfeit labels or customized labels should be appropriate and suits the company reputation. Our team of expert engineers very well understands the distinct identity requires in designing these labels. |
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| Remarkable holograms to combat counterfeiting and authenticate products |
| For so long the brands are suffering from awful brand reputation, sales and marketing medium. And all this is happening because of the negligence present in the hologram manufacturing unit. Though we cannot completely blame the hologram manufacturer but they can take the security measures to safeguard the interest of the consumers and companies. |
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