Category : Blog
2 Holograms are a great safety, anti counterfeiting solution. They could be formed in the form of logo of the company or the name of the products. Using it is an innovative, low cost way to maintain the identity on the market
There is an alarming need to secure the market from counterfeits. Today, everything that is available in the market is not all genuine, whether it’s a medicine, soap, electronic appliance or food products. It arises a big tension to manufacturing companies as well as to the government and to the consumers. Many people are duping others by copying the genuine products that are highly demanded. The honest customers get befooled by all the fake products, and get trapped into fakes.
Even the companies find it really difficult to maintain their individual identity and to keep their authenticity intact. To keep their authenticity and reliability intact, they have started using 2d holograms for their product and packages. It saves them from being copied and makes their product look different from the rest of its competitors. The companies spend a lot of amount on it. Even the government organizes campaign at regular interval of time to aware the people about the cunning policies of fake brands and tell them about the holograms on the product which proves their authenticity.
Any fake product damages the rapture, recognition, value and the image of its genuine product. For the to-and-fro process of the company and to secure the reliability of the company, it spends lot of amount in forming and preparing 2D holograms. These are pasted on the packages and products to make them more vulnerable in the market.
Now people also believe that the products having a hologram of their brand or the company is worth to be used with their eyes all closed. Counterfeiting has been a big tension to everyone that has any concern with the market; everyone that comes to market – either the manufacturer or the consumer.
Now even a layman understands the meaning of holograms, which are found only on the genuine, original products. 2D Holograms along with other holographic technologies have become a necessity for keeping the authenticity and reliability. Putting holograms on medicine is compulsory to save the. It raises the brand awareness of the company and makes the product more attractive, and unique. Even more, it is also a way of advertising a brand. Companies sweat out while designing their unique holograms for their products. A hologram has the brand name, logo, and some message, which the company wants to deliver to their customer, etc. Many experts or professionals are hired to do that task. There are even a number of 2D hologram manufacturing companies, that offer custom holographic safety solutions to various companies.
All the details of the products and the content were prescribed on it which not raises any doubt or questions in the mind of consumer. Even with the advancement of the technology no one wants to waste his/her precious time on finding the authenticity certificate of any product. They are more aware that to look on the brand logo and the 2d hologram on the product. There are other kinds of holograms available, out of all 2D holograms are more real as it is really very had to be copied and cannot be erased from the product. Holograms could be more realistic and could be any form whether in the form of logo of the company or products name.