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The\u00a0<\/span>counterfeiting<\/span>\u00a0<\/span>or\u00a0<\/span>diversion<\/span>\u00a0<\/span>of products is a significant threat\u00a0<\/span>to<\/span>\u00a0<\/span>the original manufacturers.\u00a0<\/span>Diversion<\/span>\u00a0<\/span>is basically the selling of the original product through an illegal channel. Along with that\u00a0<\/span>counterfeiting<\/span>\u00a0<\/span>has been slowly spreading like cancer which is also a growing concern for many brands.<\/p>\n The only safe way\u00a0<\/span>to<\/span>\u00a0<\/span>tread the deal is for the consumers\u00a0<\/span>to<\/span>\u00a0<\/span>buy the product from authorized sellers. Even for the manufacturers, in order\u00a0<\/span>to<\/span>\u00a0<\/span>stop the concerned product from getting duped, they should adopt anti-diversion<\/span>\u00a0<\/span>methods.<\/p>\n For the companies\u00a0<\/span>to<\/span>\u00a0<\/span>get ahead of these fraudulent people, they can track their respective products\u00a0<\/span>and<\/span>\u00a0<\/span>see if they have arrived at the authorized sellers. These sorts of anti-diversion<\/span>\u00a0<\/span>tactics can help\u00a0<\/span>and<\/span>\u00a0<\/span>restore the channel integrity along with brand quality\u00a0<\/span>and<\/span>\u00a0<\/span>pricing.<\/p>\n Anti-Diversion<\/span>\u00a0<\/span>Technology that is\u00a0t<\/span>o<\/span>\u00a0b<\/span>e used Macro-Techs or Invisible Ink Inserting Anti-Diversion<\/span>\u00a0<\/span>Tactics with the Packaging With that being said, all these can make sure that the authentic brand products are being protected from\u00a0diversion\u00a0and\u00a0also from\u00a0counterfeiting. It is advisable that a brand can follow these steps\u00a0to\u00a0make sure that their product gets on the right shelf, where they belong.<\/em><\/p>\n
\n<\/strong>The implementation of various sorts of codes be it visible or not, can help in maintaining the security\u00a0<\/span>and<\/span>\u00a0<\/span>authenticity of any product, thus in that way the brand owner can keep track of their products.
\nThe retailer is also instructed\u00a0<\/span>to<\/span>\u00a0<\/span>use these unique codes\u00a0<\/span>to<\/span>\u00a0<\/span>verify the authenticity of the products received. The companies have the technology\u00a0<\/span>to<\/span>\u00a0<\/span>track large chunks of their products which can alert them if anything appears\u00a0<\/span>to<\/span>\u00a0<\/span>be uncanny.<\/p>\n
\n<\/strong>Implementation of invisible inks is a very divisive\u00a0<\/span>and<\/span>\u00a0<\/span>an\u00a0<\/span>innovative<\/span>\u00a0<\/span>way\u00a0<\/span>to<\/span>\u00a0<\/span>stop\u00a0<\/span>counterfeiting<\/span>\u00a0<\/span>or\u00a0<\/span>diversion<\/span>.
\nThe invisible ink can be printed both inside\u00a0and<\/span>\u00a0<\/span>the external portion of the product. This method of tracking the product is safe,\u00a0<\/span>and<\/span>\u00a0<\/span>it maintains the security too.<\/p>\n
\n<\/strong>There are many\u00a0<\/span>ways<\/span>\u00a0<\/span>of making sure that the packaging received by the product makes it durable\u00a0<\/span>and<\/span>\u00a0<\/span>also\u00a0<\/span>to<\/span>\u00a0<\/span>make sure that it doesn’t get diverted. With such package solutions like holographic seals\u00a0<\/span>and<\/span>\u00a0<\/span>foils, the manufactures can have a sigh of relief.<\/p>\n