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With the advent of e-commerce and the global rise in online shopping the penetration of\u00a0counterfeit<\/span>\u00a0goods has increased in the\u00a0supply<\/span>\u00a0chain<\/span>\u00a0deriding the original companies.<\/p>\n The reason behind\u00a0counterfeit<\/span>\u00a0goods reaching the consumers so easily is the fact that now the orders are being placed online and these goods can be easily shipped through unauthorized agents.<\/p>\n This is because every supplier is currently working with a group of sub-suppliers who in turn sourced from local suppliers.<\/span><\/p>\n \u00a0<\/span>When the suppliers are many and unauthorized, they can easily channel\u00a0counterfeit<\/span>\u00a0goods through fake labeling of\u00a0products<\/span>, using unregulated inferior materials to manufacture those\u00a0products<\/span>, and using or copying other trademarks inappropriately.<\/p>\n Furthermore, in developing countries where the entire trade activity is still unorganized, and consumers have less purchasing power the\u00a0counterfeit<\/span>\u00a0goods often become a favorite choice as they want the branded apparels\/gadgets at a lesser price and are ready to compromise on the quality, right?<\/span><\/p>\n \u00a0<\/span>Counterfeit<\/span>\u00a0Goods can essentially do the following damage There are real instances wherein extreme losses have occurred only because of the use of\u00a0counterfeit<\/span>\u00a0goods. For example, the Patnair Flight 384 witnessed a significant crash leading to 30+ deaths because the tail section had failed to owe to fake parts being bolted up which could not bear the air pressure.<\/p>\n Similarly, a high profile investigation in the US Army revealed that there were more than 1700 cases of\u00a0counterfeit<\/span>\u00a0goods involving a million fake parts being used by the American military.<\/span><\/p>\n \u00a0<\/span>How can you<\/span>\u00a0counter Fake Goods? There is software which may help you<\/span>\u00a0to track the entire movements of your goods throughout the\u00a0supply<\/span>\u00a0chain<\/span>.\u00a0You<\/span>\u00a0may also use barcodes and unique serial numbers to validate the authenticity.\u00a0You<\/span>\u00a0can also use various anti-counterfeit<\/span>\u00a0tools such as the Quantum Dots, DNA signature, Shape memory polymers, and Anti-erasing ink to ensure authenticity.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":" With the advent of e-commerce and the global rise in online shopping the penetration of\u00a0counterfeit\u00a0goods has increased in the\u00a0supply\u00a0chain\u00a0deriding the original companies. The reason behind\u00a0counterfeit\u00a0goods reaching the consumers so easily is the fact that now the orders are being placed online and these goods can be easily shipped through unauthorized agents. This is because every … <\/p>\n
\n<\/span><\/b>If the product is of industrial significance or related to automobile, then these parts jeopardize the safety of consumers and also give poor performance. Since the\u00a0counterfeit<\/span>\u00a0goods often do not come under the tax bracket, the economy loses potential revenue.<\/p>\n
\n<\/span><\/b>On one hand where technology has flourished e-commerce and led to the\u00a0counterfeit<\/span>\u00a0goods penetration in the\u00a0supply<\/span>\u00a0chain<\/span>\u00a0whereas, on the other hand, it has also enabled companies to take strict security measures to ensure the authenticity of their goods and services. <\/span><\/p>\n