{"id":708,"date":"2022-08-19T07:10:37","date_gmt":"2022-08-19T01:40:37","guid":{"rendered":"https:\/\/www.lasersec.in\/blog\/?p=708"},"modified":"2025-02-26T09:30:18","modified_gmt":"2025-02-26T04:00:18","slug":"phygital-the-need-of-the-hour-against-counterfeiting","status":"publish","type":"post","link":"https:\/\/www.lasersec.in\/blog\/phygital-the-need-of-the-hour-against-counterfeiting\/","title":{"rendered":"Phygital: The Need of the Hour Against Counterfeiting\u00a0"},"content":{"rendered":"\n

The fact is, you won\u2019t be able to spot counterfeit medicine with your naked eyes. But that doesn\u2019t mean you can\u2019t spot the difference between the real and fake in different ways! The one most effective yet efficient way, invented by the team of experts at Lasersec Technologies, is Phygital. But first, let\u2019s discover the impact of counterfeit drugs on pharma…  <\/p>\n\n\n\n

\"Counterfeit,<\/figure>\n\n\n

<\/p>\n\n\n

Why Counterfeit is rising in Healthcare Sector? <\/strong>
It might come to you as a shock, but within the healthcare industry, pharmaceuticals are the number one sub-sector that is particularly on the radar of counterfeiting and corruption. There are multiple reasons, from the continuous ignorance of the government bodies to a lack of knowledge among local pharma distributors. <\/p>\n\n\n\n

What Problems are Faced by Local Pharmas? <\/strong>  <\/p>\n\n\n\n

Counterfeit have become a virus in the healthcare industry, infecting local pharmacies-   <\/p>\n\n\n\n

    \n
  1. Downfall in Profits<\/li>\n\n\n\n
  2. Pharmaceutical fraud <\/li>\n\n\n\n
  3. Lack of Digitization<\/li>\n\n\n\n
  4. Brand Image<\/li>\n\n\n\n
  5. Bringing back trust among customers<\/li>\n<\/ol>\n\n\n\n

    So, How to deal the problem?<\/strong><\/p>\n\n\n\n

    No doubt, there are many ways to beat counterfeiting, but the question is, which is the most effective way of all! Pharma distributors answer this: Do you feel safe with security labels like Holographic PVC or Holographic Aluminum Foil? But, still, the counterfeiting takes place!<\/p>\n\n\n\n

    Okay, how about when you use QR codes on the packaging. Does the counterfeiting stop then?<\/p>\n\n\n\n

    Most of the time, the answer is “No.”<\/strong><\/p>\n\n\n\n

    In the digital era, where everyone is opting for double security, even on their mobiles, social media passwords and banking apps. So why not add double authentication verification to drugs and pharma products? Lasersec Technology innovation- “Phygital,” which can act as a two-factor security in the healthcare industry<\/strong>.<\/p>\n\n\n\n

    What is \u201cPhygital\u201d?<\/strong><\/p>\n\n\n\n

    We know that counterfeiting is tough to defeat, but Phygital is no ordinary label<\/strong>.<\/p>\n\n\n\n

    It\u2019s the combination of PHYsical and diGITAL <\/strong>that helps fight the falsification of drugs with 100% accuracy with this innovative technology. We have added the most secure yet tamper-evident labels to the physical form, and we have QR code for digital safety. Using the dementalization process, we add serial numbers or barcodes to enhance the security and originality of the product. Developing a new solution is a never-ending process, but it also strengthens our aim to fight enormously against counterfeits. We urge local distributors to opt for dual security and be well-equipped to rise above counterfeiting.<\/em><\/p>\n\n\n\n

    Want to know more about the working of Phygital?<\/strong>
    We\u2019re happy to answer, drop your details at: http:\/\/lasersec.in\/enquiry.html<\/a> <\/p>\n\n\n\n

    Who is Lasersec Technologies?<\/strong><\/p>\n\n\n\n

    We\u2019re one of the leading holographic solutions manufacturing company that is used as an anti-counterfeiting device. We provide practical solutions by constantly identifying any requirement from different aspects of the industry.<\/p>\n\n\n\n

    Lasersec Technologies develop and customize products based on the requirement of a specific industry. Sustained Research and Development by a qualified team of professionals supported by well-equipped facilities, and keeping abreast of the latest technology and pioneering new products and solutions.<\/p>\n\n\n\n

    Contact us at mktg@lasersec.in<\/a> or reach out on +91 \u201311-45637955 <\/p>\n","protected":false},"excerpt":{"rendered":"

    The fact is, you won\u2019t be able to spot counterfeit medicine with your naked eyes. But that doesn\u2019t mean you can\u2019t spot the difference between the real and fake in different ways! The one most effective yet efficient way, invented by the team of experts at Lasersec Technologies, is Phygital. But first, let\u2019s discover the … <\/p>\n

    Continue reading “Phygital: The Need of the Hour Against Counterfeiting\u00a0“<\/span><\/a><\/p>\n","protected":false},"author":4,"featured_media":1859,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[291,384],"tags":[178,193,150,28,196,197,194,113,142,24,138,195],"class_list":["post-708","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pharma","category-phygital","tag-anti-counterfeiting","tag-blockchain-technology","tag-brand-protection","tag-counterfeit","tag-counterfeiting-products","tag-digital-products","tag-digital-watermarking","tag-fightfakes","tag-fraud-prevention","tag-lasersec","tag-product-authentication","tag-smart-products"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.lasersec.in\/blog\/wp-json\/wp\/v2\/posts\/708","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.lasersec.in\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.lasersec.in\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.lasersec.in\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.lasersec.in\/blog\/wp-json\/wp\/v2\/comments?post=708"}],"version-history":[{"count":5,"href":"https:\/\/www.lasersec.in\/blog\/wp-json\/wp\/v2\/posts\/708\/revisions"}],"predecessor-version":[{"id":825,"href":"https:\/\/www.lasersec.in\/blog\/wp-json\/wp\/v2\/posts\/708\/revisions\/825"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.lasersec.in\/blog\/wp-json\/wp\/v2\/media\/1859"}],"wp:attachment":[{"href":"https:\/\/www.lasersec.in\/blog\/wp-json\/wp\/v2\/media?parent=708"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.lasersec.in\/blog\/wp-json\/wp\/v2\/categories?post=708"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.lasersec.in\/blog\/wp-json\/wp\/v2\/tags?post=708"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}