Lasersec Technologies

leading manufacturer of anti-counterfeit solutions

Your Guide to Anti-Counterfeiting

+91-9810213127

Author: Manish Garg

Author: Manish Garg

In the realm of pharmaceutical manufacturing, Kenya faces unique challenges that necessitate innovative solutions. As the industry continues to grow, so do concerns about counterfeit drugs infiltrating the market. Fortunately, there is a proven remedy – anti-counterfeit packaging.

The Challenge: Safeguarding Quality and Reputation

Kenya’s pharmaceutical manufacturers have earned trust through the years. However, counterfeiting poses a grave risk to the quality of their products and the reputation they’ve built. It’s a problem that affects not just the industry, but also the health and well-being of patients.

The Solution: Anti-Counterfeit Packaging

Enter anti-counterfeit packaging – a tried and tested method to secure pharmaceutical products from tampering and duplication. These solutions encompass a range of technologies, such as holograms, labels, holographic strips, serialization, barcodes, and QR codes, to ensure product authenticity.

Benefits at a Glance:

  • Protect Patients: Anti-counterfeit packaging empowers patients to verify the authenticity of their medications, enhancing trust in the healthcare system.
  • Brand Integrity: Pharmaceutical manufacturers can safeguard their brand’s reputation by preventing the circulation of fake products.
  • Compliance: Meeting regulatory requirements becomes easier with serialization and tracking capabilities.
  • Supply Chain Transparency: Traceability features help manufacturers and distributors maintain a clear view of their supply chains.

Let’s delve into the types of anti-counterfeit packaging solutions that pharmaceutical manufacturers in Kenya can consider:

Holographic Seals:

Holographic seals are visually striking and difficult to replicate. They add an extra layer of security to packaging, making it immediately apparent if a product has been tampered with.

Serialization and Track-and-Trace:

This involves assigning a unique serial number to each product or batch and then tracking its movement through the supply chain. Patients can verify the authenticity of their medication by scanning a QR code or entering the serial number.

Tamper-Evident Packaging:

Tamper-evident packaging is designed to show visible signs of tampering. This can include features like tear strips or breakable seals that are damaged when someone tries to open the package.

QR Code Verification:

Including QR codes on packaging allows consumers and healthcare professionals to scan the code with their smartphones to access information about the product’s authenticity and origin.

Secure Printing:

Using secure printing techniques, such as microprinting or invisible ink, adds layers of complexity that counterfeiters find challenging to replicate accurately.

Making the Transition

Implementing anti-counterfeit packaging may seem daunting, but the benefits far outweigh the initial investment. Collaborating with experienced packaging experts can streamline the transition and ensure a smooth integration into your existing processes.

The challenges faced by Kenya’s pharmaceutical manufacturers are real, but the solution is within reach. Anti-counterfeit packaging not only protects your brand and patients but also contributes to the overall integrity of the industry.

Investing in such packaging solutions is not just a choice; it’s a responsibility. Let’s work together to ensure that every Kenyan receives the quality medication they deserve, and that your brand continues to thrive in a trustworthy pharmaceutical landscape.

If you’d like to explore how anti-counterfeit packaging can benefit your pharmaceutical manufacturing process, don’t hesitate to reach out. Together, we can fortify the foundations of Kenya’s pharmaceutical industry.

We, Lasersec Technologies, are leading anti-counterfeit solutions manufacturers that can secure the supply chains, protect the brand reputation, and ensure consumer safety. 

If you’re a manufacturer or business and looking for smart packaging for your products, look no further than us. We have the knowledge, experience, and expertise to help you to find the best solution that works for your business.

Reach out to us to discuss and our team will provide you with tailored solutions and support to make the process as smooth as possible. We also One Stop Solution to fight against counterfeit and create a more secure environment for your business. With less counterfeiting, you can maintain sales and increase customer trust.

Stay proactive, stay vigilant, and invest in the right anti-counterfeit solutions to ensure a counterfeit-free future.

About Lasersec Technologies

We are one of the leading holographic solutions manufacturing company, that are used as an anti-counterfeiting device. Our R&D team from the production area is constantly dedicated to finding innovative solutions against counterfeits. Thus, we proudly emphasize on the fact that all our solutions are original ones without any interference from any other outside companies. We have successful business alliances located in Bangladesh, South Africa, Malaysia, Sri Lanka, Nepal, United Kingdom, and countries of Europe.

You can reach us via email at mktg@lasersec.in or by phone at +91-9810213127.

Enhancing Regulatory Compliance: Anti-Counterfeit Packaging for Kenyan Pharma Manufacturers

Read More

In a world where counterfeit pharmaceutical products pose a serious threat to patient safety and brand reputation, the need for innovative and foolproof anti-counterfeit solutions has never been more crucial. Enter the next generation of anti-counterfeit solutions, designed to empower pharma brands and safeguard consumer trust.

(more…)

Unveiling Next-Gen Anti-Counterfeit Solutions

Read More

The global market is plagued by counterfeit products, causing immense financial losses and compromising consumer safety. As a world-leading anti-counterfeit solutions manufacturer, we understand the importance of protecting your brand and reputation.

(more…)

Step-by-Step Guide for Pharma and Apparel Manufacturers to Adopt Anti-Counterfeit Solutions

Read More

Counterfeit drugs pose a significant threat to public health and safety, requiring innovative and effective solutions to combat this global problem.

In November, the Department of Pharmaceuticals took a crucial step towards addressing this issue by publishing a gazette notice. According to this notice, starting on August 1, 2023, the 300 most popular formulation brands will be required to incorporate a barcode or quick response (QR) code on their labels.

(more…)

Government-Mandated Barcode and QR Code Labels as a Solution against Counterfeit Drugs

Read More

In today’s global marketplace, businesses face a growing threat from counterfeiters who seek to profit from the sale of fake products. Counterfeit goods not only damage a business’s reputation and bottom line, but they can also pose serious risks to public health and safety. 

As a result, companies are increasingly turning to anti-counterfeit solutions to protect their products and consumers. However, not all anti-counterfeit solutions are created equal, and businesses need to consider customization to effectively meet their unique needs.

Customized anti-counterfeit solutions offer businesses numerous benefits, including enhanced security, improved brand protection, and increased consumer trust. By tailoring anti-counterfeit technologies to their specific needs, businesses can improve product authentication, track their products throughout the supply chain, and monitor potential vulnerabilities. 

(more…)

Customization in Anti-Counterfeit Solutions: Tailoring Technology to Meet Your Business Needs

Read More

Counterfeit clothing has been a growing problem for apparel manufacturers worldwide. With the rise of online shopping, it has become easier for counterfeiters to make and sell fake clothing, which has led to a significant loss of revenue for many reputable brands. Unbelievable quantities of apparel are being imitated; many estimates put the percentage as high as 30%. Frequently, these items are valued more than $2 billion!

Firstly, it’s important to understand the negative impact of counterfeit clothing on brand reputation. Counterfeit clothes are often of low quality, which can result in dissatisfied customers who are likely to never buy from that brand again. Additionally, the association of counterfeit products with a brand can lead to a loss of brand value and consumer trust. It can also lead to a negative impact on sales and revenue, as counterfeiters often sell their products at a lower price than the original brand, making it difficult for the original brand to compete.

US Polo and Tommy Hilfiger are both well-known global brands with a strong reputation for quality clothing. However, they have both faced challenges with fake brand clothes, which not only affects their revenue but also damages their brand reputation.

Current Market Position:

US Polo and Tommy Hilfiger are well-established brands in the fashion industry. According to Statista, the revenue of Tommy Hilfiger in 2020 was $6.1 billion, while US Polo had a revenue of $1.5 billion. Both brands have a strong presence in the global market, with Tommy Hilfiger being the more popular of the two. Their efforts to combat counterfeiting helped to strengthen their position in the market, as customers more likely to purchase from a brand that ensures the authenticity of its products.

Counterfeit Challenges faced by US Polo and Tommy Hilfiger:

US Polo and Tommy Hilfiger are two of the most well-known brands in the fashion industry, and as a result, they have been targeted by counterfeiters.

According to a report by the OECD, the value of counterfeit and pirated goods in the global market was $509 billion in 2016, and rose to $2.3 trillion by 2022. Counterfeiters meticulously copy the design and logo of these high-end brands and produce substandard products, which they sell at a fraction of the cost of the original.

Technology Used to Overcome the Counterfeiting:

To overcome this challenge, US Polo and Tommy Hilfiger invested heavily in anti-counterfeiting measures. They introduced anti-counterfeit solutions, such as those with tamper-proof packaging, product tracking, and authentication capabilities. They also collaborated with law enforcement agencies to track and seize counterfeit products. Also used another technology called blockchain to ensure that their clothing is authentic and helps them trace its movement through the supply chain.

In addition, these brands also took proactive measures to raise awareness about the issue of counterfeit clothing. They educated their customers on how to identify fake products and also worked closely with online marketplaces and social media platforms to remove listings and accounts selling counterfeit goods.

However, the implementation of technology such as tags and blockchain has been successful in combating counterfeiting. The use of these technologies has led to a 99% reduction in inventory inaccuracies, increased transparency and traceability in the supply chain, resulting in a reduction in the number of fake clothing. As a result, these brands have been able to maintain their market position and reputation, making it clear that investing in anti-counterfeiting technologies is essential for fashion brands.

US Polo and Tommy Hilfiger’s case study is an excellent example of how anti-counterfeiting measures can help overcome the challenges of fake clothes.

So if you’re an apparel manufacturer or fashion clothing business and struggling with counterfeiting & supply chain management, look no further than us. We have the knowledge, experience, and expertise to help you tackle this challenge and emerge stronger and more resilient than ever before.

Reach out to us to discuss your specific needs and concerns. Our team will provide you with tailored solutions and support to make the process as smooth as possible. We also One Stop Solution to ensure you are confident in your decision. Join with us to fight against counterfeit and create a more secure environment for your business. With less counterfeiting, you can maintain sales and increase customer trust.

Shield your fashion clothing business with our advanced technology solutions.

About Lasersec Technologies

We are one of the leading holographic solutions manufacturing company, that are used as an anti-counterfeiting device. Our R&D team from the production area is constantly dedicated to finding innovative solutions against counterfeits. Thus, we proudly emphasize on the fact that all our solutions are original ones without any interference from any other outside companies. We have successful business alliances located in Bangladesh, South Africa, Malaysia, Sri Lanka, Nepal, United Kingdom, and countries of Europe.

You can reach us via email at mktg@lasersec.in or by phone at +91-9810213127.

How US Polo and Tommy Hilfiger Protected Their Clothing Brand Reputation.

Read More

In today’s globalized world, supply chains have become increasingly complex and interconnected. It can be challenging to trace a product’s origin, validity, and movement as it moves through the supply chain. The global supply chain has become more complex and fragmented than ever before.

Companies need trustworthy tracking and tracing technologies to guarantee that goods arrive at their intended location quickly and efficiently. Holographic technologies have been a viable option for improving track and trace capabilities in recent years. A procedure known as “track and trace” enables companies to follow their products from the start of the supply chain to the conclusion, ensuring product security and customer involvement.

Effective supply chain management is essential for the success of any business, regardless of its size or industry. Negative effects including revenue leakage, product counterfeiting, and dissatisfied customers can result from poor or absent management. By introducing paperless or digital loyalty management systems, implementing first-in, first-out inventory management at various points, and assuring real-time inventory management, businesses can avoid these problems. Unplanned industrial activities can lead to a reduction in production and a loss of cash flow, and poor supply chain management can harm a company’s reputation. Businesses can avoid these repercussions and succeed by putting a priority on customer happiness and employing best practices.

In this blog post, we will explore the benefits of implementing track and trace technology with holographic solutions.

Enhanced Security

For many industries, counterfeit goods are a serious issue, especially in the pharmaceutical and luxury goods industries. By offering a distinctive and tamper-evident identification feature, holographic technologies provide an efficient means of thwarting counterfeiting. Companies may track the movement of their items and identify any efforts to tamper with the holographic labels by integrating track and trace technology with holographic solutions. This serves to protect consumers from potentially damaging fake goods in addition to preserving the integrity of the products.

Improved Visibility

For assuring prompt delivery and spotting possible problems, the ability to track and trace products is essential. Holographic technology can be utilised to develop distinctive product IDs that can be scanned and monitored throughout the whole supply chain. This enables businesses to rapidly identify any faults and take corrective action by giving them real-time visibility into the location and status of each product.

Better Customer Engagement

Transparency and traceability in the items that consumers buy are becoming more and more important. Holographic technologies combined with track and trace technology allow businesses to give customers a more immersive and engaging experience. More details about products, branding, and marketing messages can be incorporated into holographic labels to increase customer engagement and brand loyalty.

Cost Savings

For businesses, supply chain inefficiencies can be expensive in terms of lost revenue and reputational harm. Companies can lower the risk of product loss or theft and improve their supply chain operations by integrating track and trace technology with holographic solutions. Long-term, this may result in significant cost reductions and increased profitability.

Regulatory Compliance

Strict regulatory requirements apply to many businesses when it comes to product traceability and authentication. Holographic technologies provide a practical means of satisfying these demands and guaranteeing legal compliance. Companies can expedite their compliance procedures and prevent exorbitant fines or penalties for non-compliance by integrating track and trace technology with holographic solutions.

Track and trace technology is a powerful tool for businesses looking to secure their supply chains and engage with their customers. By providing visibility and transparency throughout the supply chain, businesses can ensure the security of their products and build trust with their customers. As supply chains continue to grow in complexity, track and trace technology will become increasingly important for businesses looking to stay ahead of the curve.

Implementing track and trace technology with holographic solutions offers numerous benefits for companies operating in today’s complex supply chain environment. Enhanced security, improved visibility, better customer engagement, cost savings, and regulatory compliance are just a few of the advantages that holographic solutions can provide. As such, holographic solutions are becoming an increasingly popular choice for companies looking to optimize their supply chain operations and enhance the overall customer experience.

So if you’re a manufacturer or business and struggling with counterfeiting & supply chain management, look no further than us. We have the knowledge, experience, and expertise to help you tackle this challenge and emerge stronger and more resilient than ever before.

Reach out to us to discuss your specific needs and concerns. Our team will provide you with tailored solutions and support to make the process as smooth as possible. We also One Stop Solution to ensure you are confident in your decision. Join with us to fight against counterfeit and create a more secure environment for your business. With less counterfeiting, you can maintain sales and increase customer trust.

Shield your business with our advanced technology solutions

About Lasersec Technologies

We are one of the leading holographic solutions manufacturing company, that are used as an anti-counterfeiting device. Our R&D team from the production area is constantly dedicated to finding innovative solutions against counterfeits. Thus, we proudly emphasize on the fact that all our solutions are original ones without any interference from any other outside companies. We have successful business alliances located in Bangladesh, South Africa, Malaysia, Sri Lanka, Nepal, United Kingdom, and countries of Europe.

You can reach us via email at mktg@lasersec.in or by phone at +91-9810213127.

Benefits of Implementing Track & Trace technology with Holographic Solutions

Read More

As the apparel industry continues to evolve, so do the methods used by counterfeiters to produce and sell fake clothing and accessories. This is a major concern for apparel manufacturers, as it results in lost revenue and damage to their brand reputation.

To combat this problem, manufacturers have been turning to various anti-counterfeit solutions. However, as technology advances, it is important for them to stay informed about the latest trends and developments in the innovation in order to stay ahead of the game.

The anti-counterfeit solutions are constantly evolving, and manufacturers must be prepared to adapt and adopt new technologies and methods to keep up with the changing landscape. And it is very important for us to innovate latest holographic solutions to effectively combat counterfeiting. 

Fight against with Your Brand Fake Clothing with Lasersec Technologies

Recently, our company introduced the newest and most cutting-edge solutions to enable clothing manufacturers and the packaging of their products add an extra layer of security against tampering, authentication, and helps to monitor products.

The holographic clothing tags that we offer are all-in-one and can be customized to meet your needs. 

Let’s know more in detail about the products and how it can help your brand.

1. Holographic Tags with QR Code

  • Holographic Tags with QR Code, blockchain technology code which enable apparel manufacturers like you to trace their products from production to purchase. It also helps your distributors, your dealers, and your customers valid code to confirm the clothes are original and authentic.
  • Holographic tags are small, tamper-evident labels that are attached to the clothing. They feature a holographic image or design that is difficult to replicate, making it easier to identify counterfeit products.
  • Whereas, QR codes are two-dimensional barcodes that can be scanned using a smartphone camera. We can add customized QR codes to the holographic tag or can even print directly onto the clothing. These codes can contain information about the clothes, such as its authenticity, origin, and manufacturing details.

Apparel Manufacturers can use the product inside or outside of the clothing.

Tags can be tied with clothing to secure the clothing product. As shown in the image here.

Same can be printed on the Polyester Labels with barcodes, QR codes, or text for easy scanning and data entry in a variety of sizes and shapes to suit different labeling needs. These can be applied inside the clothing tagging where hologram is already present in built which cannot be removed.

Let’s understand how our innovative product helps to fight counterfeit as follows: 

Manufacturer: The manufacturer should attach a unique QR code to holographic label to each original clothing. The QR code must contains product information such as origin, manufacturing details, and authenticity verification. 
Even, we can implement multi-factor authentication (TOTP). Even, a proprietary watermark feature and a different visual look from standard barcodes distinguish these holographic tags with QR codes. The holographic label serves as a tamper-evident mark and provides an added layer of protection against counterfeits.

Consumer: Consumers should scan the QR code using their smartphone camera. The QR code links to a database that contains the clothing information. By scanning the QR code, consumers can verify the originality of the clothing. A “success notification,” which signifies that the product has been authenticated, is given to the user after scanning. The user receives a warning if the QR code is tampered, letting them know that the code has been confirmed and the product is probably a counterfeit.

The blockchain-based anti-counterfeit code contains tamper-proof data, enabling flawless supply chain tracking.

Therefore, both manufacturer and consumers are benefited with this technology. You as Manufacturer can track the products and reduce the risk of counterfeits entering the market and also protect the company’s brand and revenue. Whereas Consumers can have confidence in their purchases and avoid the spread of counterfeit products. The use of QR codes and holograms provides a quick and easy way for consumers to verify the authenticity of a product.

2. VOID LABELS

  • VOID LABELS, an anti-tampering product, are made with customized void label patterns to assist and safeguard against tampering. A difficult-to-replicate light-colored pattern is produced, and the halftone screens used in the printing process are adjusted to create a dot pattern that is invisible to the human eye but detectable by a variety of scanners and copiers.
  • To deter theft, we make these substrates to function as tapes for the final outer corrugated cartons. Once the carton has been opened, these labels are taken off. 

Our latest products not only helps to combat counterfeit goods but also increases brand value:

  • Connects with customers
  • Real-time anomaly detection
  • Provides product details
  • Differentiate originals from fake
  • Provides satisfaction to customers
  • Higher Customer Engagement

Reach out to us to discuss your specific needs and concerns. Our team will provide you with tailored solutions and support to make the process as smooth as possible. We also offer free samples and demonstrations to ensure you are confident in your decision. Join with us to fight against counterfeit and create a more secure environment for your garment business. With less counterfeiting, you can maintain sales and increase customer trust.

Shield your business with our advanced technology solutions

About Lasersec Technologies

We are one of the top and most reliable producers of anti-counterfeiting goods, as well as an innovator who continually identifies any need from many facets of the apparel business and offers workable solutions. Based on the needs of a garment industry, we create and adapt product, sustained research and development carried out by a competent team of experts assisted by well-equipped facilities, staying up to date with cutting-edge technology, and developing ground-breaking new goods and applications.

You can reach us via email at mktg@lasersec.in or by phone at +91 -11-45637955.

The future of Anti-counterfeit Solutions for Apparel Manufacturers

Read More
Apparel, Problems, Counterfeit, Fake, Garment, Duplicate, Apparel Industry, Clothes

The garment industry is one of the most heavily counterfeit industries in the world. The International Trade Centre estimates that the $461 billion sector of fake clothing and shoes makes up around 7% of all counterfeit items sold globally. The difficulties that clothing manufacturers encounter are varied, ranging from the effect on their brand to the monetary loss of sales.

The issue of counterfeit goods in the clothing sector has grown significantly. It will undoubtedly have a negative effect on how well clothes function and how well they are made. The amount of clothing that is being counterfeited is astounding; some estimates put the figure as high as 30%. These goods frequently have a worth of above $2 billion!

Garment manufacturers have to deal with counterfeit clothing challenges on a regular basis. Consumers who buy cheap knockoffs aren’t aware that they are purchasing fake products that won’t stand up to the test of time. If a pair of branded jeans loses their shape or fades within six months, people will settle for replacements instead of spending more money on new ones.

In recent years, fake garment sales in India have sharply increased as knockoffs of popular brands flood the market. These fake garments usually feature shoddy workmanship and inferior materials, which leads to issues like fading and tearing after just a few usage.

Customers most frequently spot fake goods by their prices, especially when it comes to high-end brands like Gucci or Louis Vuitton. Since original goods need more money to produce, their cost is often higher than that of imitations (such as using expensive materials). This is a huge challenge for manufacturers, as fake products has damage their reputation and bottom line.

There are a few ways to combat counterfeit products:

  • Educate consumers on the difference between genuine and fake products.
  • Manufacturers need to be more vigilant in their quality control. This includes ensuring that all products are properly labeled and that no counterfeit products slip through the cracks.
  • Focus on producing higher quality garments that are more difficult to replicate.
  • Collaborating with law enforcement to take counterfeiters to task.

Despite the tremendous difficulties faced by the clothing industry, prevention is always the best option.

Manufacturers of clothing must have robust security mechanisms in place to safeguard their goods in order to do this. A few anti-counterfeit solutions, such as those with tamper-proof packaging, product tracking, and authentication capabilities, can help address the issue.

1. Tamper-proof packaging:

Aids in keeping track of inventories, preventing product damage or tampering while in transportation, and ensuring on-time delivery to clients.

2. Product Packaging:

Utilize technology, such as blockchain technologies, to track products, such as clothing, from the point of manufacture to the point of sale. This can be used to determine when and where fake clothing is being sold.

3. Authentication:

It helps to make sure that your products are real and that your clients are receiving what they are expecting.

With these characteristics, they can be certain that customers are receiving what they expect from fashion products and that they are safe and secure.

Counterfeiting remains a persistent issue, making it crucial for preserving the integrity of your brand to be a top priority.

Reach out to us to discuss your specific needs and concerns. 

Shield your business with our advanced technology solutions by us.

About Lasersec Technologies

We are one of the top and most reliable producers of anti-counterfeiting goods, as well as an innovator who continually identifies any need from many facets of the apparel business and offers workable solutions.

Based on the needs of a garment industry, we create and adapt product, sustained research and development carried out by a competent team of experts assisted by well-equipped facilities, staying up to date with cutting-edge technology, and developing ground-breaking new goods and applications.

You can reach us via email at mktg@lasersec.in or by phone at +91 -11-45637955.

The Impact of Counterfeit Apparels on the Global Economy

Read More

Categories

  • By Product
  • By Technology
  • By Industry

You have Any Questions ?

Visit Our FAQs