There are lots of instances where companies end up losing revenue due to the presence of fake product manufacturers. This is rampant in almost every sector, including Apparel, FMCG, Healthcare, Electronics, and many other industries. The hazard of piracy keeps lots of Top Brands on tenterhooks.
Counterfeit products are immune to the present consumer base where people are often duped into buying these products. These are usually being mass produced and sold illegitimately at various places.
With its venture in the online market, fake goods are being sold exponentially, sometimes at reputable sites too. With that being said, this debauchery can be somewhat contained with proper anti-counterfeit technology or with awareness campaigns by the brands in order to educate the masses. (more…)
