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Description: pexels-photo-163944.jpegCounterfeit Drugs, Genuine Solutions!

Fake medications still remain the topmost concern in the global pharmaceutical industry. Currently, in the intricate global economy, augmentation of online transactions and complex pharmaceutical supply chains has made it even more difficult to detect such counterfeit drugs.

The pharmaceutical industry is battling simultaneously against counterfeit drugs thriving online, and also in hospitals and pharmacies. These counterfeit drugs not only affect the reputation of the drug manufacturers and cause sales loss, but they are very much dangerous to our health too.The Imitation Spoon Is Full!

Description: 485195897.jpgAlthough, the magnitude of India’s counterfeit drugs industry is still unknown, but what is definite is that the situation needs immediate intervention and proper resources to stop such practices.

Presently, India has only around 1,200 drug inspectors to oversee the drug manufacturing companies that number somewhere amongst 6,000 and 15,000.

The good news is that; today, the industry is steadfast to control the problem of law enforcement; international organizations, pharmaceutical executives, and policymakers are employing a number of strong and effective strategies that are decreasing and curbing the extent of counterfeit drugs that move into users’ homes.

The following anti-counterfeit strategies are quite prevalent these days: 

1. Holograms
Holograms can integrate three-layered safety features and become the most potent defense against faking. Holograms can offer apparent first-line validation with hidden features like micro text, UV-sensitive, scrambled images, or other dedicated inks that provide next line substantiation for trained inspectors and proper decrypting tools.

2. Tamper-Resistant Packing
The drug packaging is having a barrier for the entry or there is an indicator; which, if ruptured or absent, would offer audible or visible evidence to customers that tampering or meddling has occurred. For example, shrinkable bands and seals, breakable caps, film wrappers, blister packs, tape seals, etc.

3. Global Trade Item Number (GTIN)
In this method, a 14/13/12/8 numerically unique identification code is allocated by the manufacturer according to the GS1 allocation rules for products, or services, or trade items. It is created from a prefix from the name of the company allotted by GS1, a check digit, and an item reference number entitled by the company.

4. Serialized Global Trade Item Number (sGTIN)
This process includes creating a unique identification number to classify a specific product, by affixing a serial number to the GTIN of the item.

5. Pedigree
This is a kind of track and trace technology. It is an electronic file or a paper document that archives the particulars of circulation of a prescription drug from the manufacturer via wholesale dealings, till it is received by the distributor, which is generally a physician or a pharmacist. The individual receiving a pedigree together with the drug consignment must validate that every documented distribution took place and that the information related to the drug specification like manufacturing date and lot number is accurate. This system is intended to ascertain that prescription drugs cannot be side-tracked or substituted easily with counterfeit drugs.

6. Mass Serialization
This comprises the procedures of producing, coding, and authenticating the unique identity of individual drugs. Without this, the legitimacy and authenticity of the pedigree link only to the lot number comprising thousands of bottles. When serialization is united with track and trace method, it assists in the tracking of drugs through the supply chain and permits for planned identification of drugs for withdrawal.

7. Data Carriers
These are graphical structures used to communicate the drug identifiers and related information in the system and/or human decipherable format. A tag, label, or mark, applied at the production base depicts them. Computer decipherable formats comprise two dimensional (2D), linear barcodes and radio frequency identifier (RFID) tags.

Drug counterfeiting is a vital problem addressed by a number of countries. And the unfortunate truth is that counterfeiting drugs are hard to eradicate, and the popularity of the e-commerce and internet too are posing new challenges and threats to the drug manufacturers and governing authorities. Although the figures will differ, WHO assesses that almost 10% of all drugs are counterfeit.

But the good news is that the whole industry continues to work collaboratively and make prodigious progressions in restricting the problem. Profounder partnerships augmented co-operation, and more sharing of the resource will assist in keeping the patients safe and the fakers behind the bars. The government has become more and more proactive in stopping counterfeiting.

The Indian drug controller general has recommended a modification of the Drugs and Cosmetics Act requiring that every single drug manufacturer in the country should have a 2D barcode and a unique identification code and on the packaging, whereby, genuineness can be certified by text message. The state drug controllers are conducting surprise inspections to check the quality of the drug on the monthly basis.

And in such inspections, samples are withdrawn from pharmacies, government hospitals, and wholesalers and appropriate actions under the drugs and Cosmetics Act, 1940, are taken against the manufacturers.

Recently, the Health Ministry has appointed 200 drug inspectors to keep a check, particularly on counterfeit medicines. To avoid penalties, cancellation of licenses, prosecutions under drugs and Cosmetics Act, 1940, and piracy of drugs, the manufacturers should adopt and implement new technologies and new initiatives.

For more information, log on to www.lasersec.in

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Phygital Loyalty Programs: Building Consumer Trust through Genuine Rewards

A shopper picks up your product from a neighborhood store. They scan the pack, expecting a reward — loyalty points, cashback, or a small surprise.

But what if the same reward has already been claimed using a counterfeit version of your product?

For FMCG brands operating in high-volume, price-sensitive markets, this is no longer a rare edge case. It is a growing reality that is quietly forcing loyalty programs to evolve.

Today, phygital loyalty programs are emerging as a critical solution — ensuring that consumer rewards are unlocked only through genuine, authenticated FMCG products.

Loyalty in FMCG Is Built on Trust, Not Just Rewards

In fast-moving consumer goods, loyalty is driven by habit, availability, and confidence. Consumers repeatedly choose brands they trust — brands that feel fair, reliable, and transparent.

However, when loyalty programs can be exploited:

  • Genuine consumers feel cheated
  • Counterfeit products benefit from real promotions
  • Marketing spends increase without proportional growth
Over time, promotional excitement turns into doubt. And once trust erodes, loyalty weakens.

This is why FMCG brand loyalty programs must prioritize fairness and authenticity, not just engagement metrics.

Why Traditional Loyalty Programs Fail in FMCG Environments

Most conventional loyalty programs rely on printed QR codes, alphanumeric codes, or digital coupons. While these methods increase participation, they introduce serious vulnerabilities.

Common issues include:

  • Codes being copied, shared, or resold
  • Multiple redemptions from a single code
  • Rewards claimed without a genuine product purchase
For FMCG brands running nationwide or multi-country campaigns, this results in:
  • Misallocated rewards and promotional leakage
  • Inaccurate campaign performance data
  • Increased scrutiny from finance and audit teams

The challenge is not loyalty itself — it is verifying who truly deserves the reward.

What Is a Phygital Loyalty Program?

A phygital loyalty program connects physical product authentication with digital consumer engagement.

Unlike traditional systems, phygital loyalty ensures that:

  1. The physical product is authenticated first
  2. Authenticity is verified through a secure scan
  3. Rewards are unlocked only after verification
By linking product authentication and loyalty rewards, FMCG brands ensure that incentives flow only from genuine products.

This approach builds directly on track and trace authentication systems and transforms loyalty from a volume-driven tactic into a trust-driven strategy.

A Better Loyalty Experience for FMCG Consumers

From the consumer’s perspective, phygital loyalty feels simple yet reassuring.

A single scan provides:

  • Instant confirmation that the product is genuine
  • Access to loyalty rewards or offers
  • Brand-backed product information and guidance

That moment of reassurance matters.

In everyday FMCG categories — food, beverages, personal care, home essentials — this subtle confirmation strengthens confidence and encourages repeat purchases.

Authenticity becomes part of the consumer experience, not an afterthought.

How Phygital Loyalty Helps FMCG Brand and Marketing Teams

For internal stakeholders, phygital loyalty programs deliver measurable value.

They help FMCG brands:

  • Protect promotional budgets from misuse
  • Ensure rewards reach genuine buyers
  • Improve campaign ROI measurement
  • Capture clean, reliable engagement data
When loyalty rewards are tied to secure product authentication technologies, campaigns become auditable, defensible, and scalable.

Loyalty stops being a risk — and starts becoming a strategic asset.

Counterfeiting Is a Mass-Market FMCG Problem

Counterfeiting is no longer limited to premium or luxury categories. In FMCG supply chains, counterfeit products move quickly and blend easily with genuine stock.

When promotions are attached to unauthenticated products, counterfeit circulation accelerates.

Phygital loyalty programs help FMCG brands:

  • Discourage counterfeit participation in campaigns
  • Reduce misuse of brand-funded incentives
  • Reinforce trust at the point of purchase

This is particularly critical in emerging markets across Asia, Africa, the Middle East, and Latin America, where volume, price sensitivity, and complex distribution networks increase risk.

How Lasersec Technologies Enables Phygital Loyalty

At Lasersec Technologies, we help FMCG brands integrate product authentication with loyalty programs through scalable phygital solutions.

Our approach combines:

  • Physical security features embedded into packaging
  • Secure scan-based authentication technologies
  • Digital systems that integrate seamlessly with loyalty platforms

These solutions are built using advanced anti-counterfeit packaging technologies and digital validation layers.

The result is a loyalty ecosystem where rewards are unlocked only through genuine FMCG products — protecting consumers, campaigns, and brand equity.

How Phygital Loyalty Helps FMCG Brand and Marketing Teams

For internal stakeholders, phygital loyalty programs deliver measurable value.

They help FMCG brands:

  • Protect promotional budgets from misuse
  • Ensure rewards reach genuine buyers
  • Improve campaign ROI measurement
  • Capture clean, reliable engagement data

When loyalty rewards are tied to secure product authentication, campaigns become auditable, defensible, and scalable.

Loyalty stops being a risk — and starts becoming a strategic asset.

How Phygital Authentication Powers Secure Loyalty Programs

Phygital loyalty programs only work when the product itself is verified as genuine. Without secure authentication, rewards can still be misused through counterfeit products.

At Lasersec Technologies, phygital authentication is built by integrating physical and digital security into a single, connected ecosystem. This includes holographic foils, tamper-evident seals, dynamic QR codes, and track-and-trace systems embedded directly into FMCG packaging.

Each consumer scan first confirms product authenticity and packaging integrity. Only after successful verification are loyalty rewards unlocked. This prevents duplicate claims, code copying, and reward misuse linked to counterfeit products.

By connecting authentication with loyalty systems, FMCG brands create a transparent, secure, and controlled reward environment — one where incentives are triggered only by genuine products.

Counterfeiting Is a Mass-Market FMCG Problem

Counterfeiting is no longer limited to premium or luxury categories. In FMCG supply chains, counterfeit products move quickly and blend easily with genuine stock.

When promotions are attached to unauthenticated products, counterfeit circulation accelerates.

Phygital loyalty programs help FMCG brands:

  • Discourage counterfeit participation in campaigns
  • Reduce misuse of brand-funded incentives
  • Reinforce trust at the point of purchase

This is particularly critical in emerging markets across Asia, Africa, the Middle East, and Latin America, where high volumes and complex distribution networks increase exposure.

Why Phygital Loyalty Is the Future of FMCG Engagement

As counterfeit risks rise and consumers demand transparency, loyalty programs must evolve.

Phygital loyalty programs enable FMCG brands to:

  • Build long-term consumer trust
  • Reduce promotional fraud
  • Strengthen brand credibility across markets
  • Create fair, data-driven engagement systems

Loyalty is not built by giving more rewards.

It is built by ensuring that the right rewards reach the right consumers — through genuine products.

When authenticity comes first, trust follows naturally. And when trust is sustained, loyalty lasts — across products, campaigns, and years.

Partner with Us to Build a Phygital Future

Whether you’re in pharma, FMCG, apparel, electronics, or automotive, Lasersec Technologies helps your brand stay ahead of counterfeit threats. Connect with us for a consultation or demo to experience how our Phygital Authentication  solutions can transform your brand protection strategy.

Email: mktg@lasersec.in | Phone: +91-9810213127

Phygital authentication technology enhancing brand security

Spotting a fake is easy — until it’s your brand on the line.

In today’s fast-paced digital marketplace, counterfeiters are smarter, faster, and more organized than ever. They replicate packaging, clone QR codes, and even build fake websites that mirror authentic ones.

Relying on a single layer of protection is no longer enough. What brands need today is a smarter, connected, and traceable defense system.

That’s exactly where Phygital Authentication steps in — a seamless blend of physical security and digital verification that ensures every product remains genuine, trackable, and trusted.

What Is Phygital Authentication?

The word “Phygital” combines physical + digital.

It’s the next evolution in brand protection and anti-counterfeiting technology.

Imagine combining:

  • Physical features such as holograms, tamper-evident seals, or unique labels, with
  • Digital tools such as secure QR codes, NFC tags, or blockchain links.

Together, these create a two-factor authentication system for products:

  • Physical layer: Provides instant, visible proof of authenticity.
  • Digital layer: Enables real-time online verification, tracking, and analytics.
This powerful combination makes verification intuitive, transparent, and nearly impossible to replicate.

Why Every Industry Needs to Go Phygital

Counterfeiting is no longer limited to luxury or pharma — it’s now a multi-industry threat. From FMCG and automobile parts to electronics and apparel, fake products infiltrate every market, damaging brand reputation and consumer trust.

  • A consumer could unknowingly buy a fake skincare product that looks identical to the real one.
  • A patient could receive a counterfeit medicine, risking serious health consequences.
  • A dealer might end up stocking duplicate machine parts, affecting equipment performance.

Phygital Authentication helps track products from factory to shelf, offering end-to-end supply chain visibility. It empowers brands to identify, trace, and stop counterfeit products — before they reach consumers.

The Power of Combining Physical and Digital Security

Phygital Authentication strengthens brand protection through dual assurance:

  • Physical identifiers (holograms, foils, tamper seals) → provide instant visual confirmation.
  • Digital identifiers (unique QR codes, serialized data, blockchain records) → enable live product authentication and data analytics.

Result: A powerful, tamper-resistant system that ensures authenticity, traceability, and accountability across the entire product lifecycle.

Each scan tells a story — one of trust, transparency, and technology working hand-in-hand.

Beyond Counterfeit Protection — Building Consumer Trust

Phygital Authentication isn’t only about protecting brands; it’s about creating genuine connections.

When customers scan a product and instantly verify its authenticity — or receive personalized information, rewards, or thank-you notes — it turns a simple purchase into an emotional experience. This sense of assurance and appreciation builds lasting loyalty and brand trust.

In an era of endless choices, trust isn’t optional — it’s your strongest advantage.

Future-Proofing Brand Protection

Counterfeiters are evolving — but so is technology.

Phygital Authentication ensures brands stay one step ahead with scalable, intelligent, and data-driven protection.

By merging physical security features with digital intelligence, brands unlock:

  • Real-time product traceability
  • Anti-counterfeiting analytics
  • Consumer engagement opportunities
  • Regulatory compliance support

This makes it not just a security solution — but a strategic investment in long-term brand integrity.

The future of anti-counterfeiting isn’t about choosing between physical or digital — it’s about merging both.

Phygital Authentication represents the next leap in brand protection, enabling businesses to:

  • Secure every product
  • Strengthen customer confidence
  • Ensure full supply chain transparency

How Lasersec Technologies Powers Phygital Authentication

At Lasersec Technologies, we integrate cutting-edge physical and digital security to deliver true Phygital Authentication. Our portfolio includes holographic foils, tamper-evident seals, dynamic QR codes, and track-and-trace systems — all designed to create a connected, secure, and transparent product ecosystem. Each solution is customized to meet your industry’s compliance needs while strengthening brand integrity and consumer trust.

Partner with Us to Build a Phygital Future

Whether you’re in pharma, FMCG, apparel, electronics, or automotive, Lasersec Technologies helps your brand stay ahead of counterfeit threats. Connect with us for a consultation or demo to experience how our Phygital Authentication  solutions can transform your brand protection strategy.