Lasersec Technologies

Counterfeit Drugs, Genuine Solutions!

Fake medications still remain the topmost concern in the global pharmaceutical industry. Currently, in the intricate global economy, augmentation of online transactions and complex pharmaceutical supply chains has made it even more difficult to detect such counterfeit drugs.

The pharmaceutical industry is battling simultaneously against counterfeit drugs thriving online, and also in hospitals and pharmacies. These counterfeit drugs not only affect the reputation of the drug manufacturers and cause sales loss, but they are very much dangerous to our health too.

The Imitation Spoon Is Full!

Although, the magnitude of India’s counterfeit drugs industry is still unknown, what is definite is that the situation needs immediate intervention and proper resources to stop such practices.
Presently, India has only around 1,200 drug inspectors to oversee the drug manufacturing companies that number somewhere amongst 6,000 and 15,000.
The good news is that; today, the industry is steadfast to control the problem of law enforcement; international organizations, pharmaceutical executives, and policymakers are employing a number of strong and effective strategies that are decreasing and curbing the extent of counterfeit drugs that move into users’ homes.

THE FOLLOWING ANTI-COUNTERFEIT STRATEGIES ARE QUITE PREVALENT THESE DAYS

  1. Holograms
    Holograms can integrate three-layered safety features and become the most potent defense against faking. Holograms can offer apparent first-line validation with hidden features like micro text, UV-sensitive, scrambled images, or other dedicated inks that provide next line substantiation for trained inspectors and proper decrypting tools.
  2. Tamper-Resistant Packing
    The drug packaging is having a barrier for the entry or there is an indicator; which, if ruptured or absent, would offer audible or visible evidence to customers that tampering or meddling has occurred. For example, shrinkable bands and seals, breakable caps, film wrappers, blister packs, tape seals, etc.
  3. Global Trade Item Number (GTIN)
    In this method, a 14/13/12/8 numerically unique identification code is allocated by the manufacturer according to the GS1 allocation rules for products, or services, or trade items. It is created from a prefix from the name of the company allotted by GS1, a check digit, and an item reference number entitled by the company.

  4. Serialized Global Trade Item Number (sGTIN)
    This process includes creating a unique identification number to classify a specific product, by affixing a serial number to the GTIN of the item.

  5. Pedigree
    This is a kind of track and trace technology. It is an electronic file or a paper document that archives the particulars of circulation of a prescription drug from the manufacturer via wholesale dealings, till it is received by the distributor, which is generally a physician or a pharmacist. The individual receiving a pedigree together with the drug consignment must validate that every documented distribution took place and that the information related to the drug specification like manufacturing date and lot number is accurate. This system is intended to ascertain that prescription drugs cannot be side-tracked or substituted easily with counterfeit drugs.

  6. Mass Serialization
    This comprises the procedures of producing, coding, and authenticating the unique identity of individual drugs. Without this, the legitimacy and authenticity of the pedigree link only to the lot number comprising thousands of bottles. When serialization is united with track and trace method, it assists in the tracking of drugs through the supply chain and permits for planned identification of drugs for withdrawal.
  7. Data Carriers
    These are graphical structures used to communicate the drug identifiers and related information in the system and/or human decipherable format. A tag, label, or mark, applied at the production base depicts them. Computer decipherable formats comprise two dimensional (2D), linear barcodes and radio frequency identifier (RFID) tags.

Drug counterfeiting is a vital problem addressed by a number of countries. And the unfortunate truth is that counterfeiting drugs are hard to eradicate, and the popularity of the e-commerce and internet too are posing new challenges and threats to the drug manufacturers and governing authorities.

Although the figures will differ, WHO assesses that almost 10% of all drugs are counterfeit. But the good news is that the whole industry continues to work collaboratively and make prodigious progressions in restricting the problem. Profounder partnerships augmented co-operation, and more sharing of the resource will assist in keeping the patients safe and the fakers behind the bars.

The government has become more and more proactive in stopping counterfeiting. The Indian drug controller general has recommended a modification of the Drugs and Cosmetics Act requiring that every single drug manufacturer in the country should have a 2D barcode and a unique identification code and on the packaging, whereby, genuineness can be certified by text message. The state drug controllers are conducting surprise inspections to check the quality of the drug on a monthly basis.

And in such inspections, samples are withdrawn from pharmacies, government hospitals, and wholesalers and appropriate actions under the drugs and Cosmetics Act, 1940, are taken against the manufacturers. Recently, the Health Ministry has appointed 200 drug inspectors to keep a check, particularly on counterfeit medicines.

To avoid penalties, cancellation of licenses, prosecutions under drugs and Cosmetics Act, 1940, and piracy of drugs, the manufacturers should adopt and implement new technologies and new initiatives. For more information, log on to www.lasersec.in

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QR Codes vs Holograms: What Works Best for Product Authentication?

In a world flooded with counterfeits and cautious consumers, product authentication is no longer optional—it’s essential. Brands today face the growing challenge of proving that their products are genuine.

Two powerful tools lead the fight: QR codes and holograms. But here’s the truth—it’s not about choosing one over the other. The strongest brands use both to build layers of trust and security.

The Real Problem: Proving What’s Genuine

Think about this:

A customer scans the code on your product but lands on a counterfeit website.  In seconds, you don’t just lose a sale—you lose their trust.

Counterfeit threats are real and rising:

  • Fake chargers.
  • Diluted skincare.
  • Counterfeit medicines.
Each fake puts your customers at risk and damages your brand’s reputation. Customers no longer accept promises—they demand proof. That’s where smart authentication solutions step in.

QR Codes: Instant Digital Authentication

QR codes are like digital keys. One quick scan can unlock:

  • Product origin and supply chain journey.
  • Manufacturing and packaging dates.
  • Serial numbers and unique IDs.
  • Loyalty programs, customer feedback, or recall alerts.

Benefits:

  • Instant scanning with smartphones
  • Enables track and trace
  • Connects to real-time, dynamic information
  • Boosts post-purchase engagement
But Beware: QR codes can be copied by counterfeiters if not properly secured.

Holograms: Immediate Physical Proof

Holograms are visual security tools. Their shine, texture, and complexity make them almost impossible to duplicate.

Benefits:

  • Tamper-evident, adding immediate trust
  • Easy visual verification in stores
  • Adds premium appeal to packaging
  • Works without smartphones or internet
But Note: Holograms don’t store traceable or dynamic data.

The Smartest Solution: Combine Both for Maximum Security

The smartest brands are moving beyond “either-or.” They combine QR codes and holograms for multi-layered protection.

ScenarioBest SolutionWhy
In-store purchasesHologram + QR CodeImmediate visual check and scannable proof
E-commerce ordersQR Code + HologramDigital traceability with physical security
High-value pharma & electronicsQR Code + HologramFull track & trace + tamper-evident packaging
Luxury goods & collectiblesHologram + QR CodePremium appearance + consumer engagement
Customer loyalty campaignsQR CodeDirects buyers to secure apps, rewards, and feedback portals


Why You Should Always Use Both

  • Holograms protect the packaging.
  • QR codes confirm traceability and digital proof.

Together, they:

  • Strengthen your product’s first impression.
  • Provide layered security across the supply chain.
  • Protect both your physical goods and digital authenticity.

You’re not just safeguarding products—you’re securing:

  • Customer trust
  • Brand value
  • Supply chain integrity

Authentication is more than a feature—it’s your brand’s promise.

Trust Isn’t Automatic—You Have to Build It

  • QR Codes – Digital trust and smart traceability
  • Holograms – Visual security and tamper protection
  • Together – The strongest anti-counterfeit shield

At Lasersec Technologies, we specialize in tailored, multi-layered anti-counterfeiting solutions that protect your brand at every touchpoint—from the factory floor to the consumer’s hand. Ready to secure your products with next-gen authentication?

From Concept to Compliance: How R&D Can Prevent Counterfeiting in Pharma

In the world of healthcare, trust isn’t optional—it’s foundational. When a patient takes medicine, they aren’t just consuming a formulation—they’re placing their lives in the hands of pharmaceutical brands, regulators, and science.

But what happens when that trust is betrayed by counterfeit drugs?

Counterfeit medicines are more than a regulatory challenge; they’re a human crisis. From causing patient harm to disrupting supply chains and damaging brand credibility, the consequences are staggering. That’s why the fight against counterfeiting must begin far earlier than many companies realize—not in the warehouse or the pharmacy, but in the research lab.

Why R&D Is the First Line of Defense

For decades, anti-counterfeit strategies have been reactive—focused on packaging tweaks or post-launch investigations. But by that stage, the product is already in circulation, and risks have multiplied.

Integrating anti-counterfeiting measures at the R&D stage enables pharma companies to design products that are inherently secure. It’s about embedding protection within the DNA of the drug—from formulation to packaging. Early intervention ensures that a product isn’t just therapeutic, but tamper-proof, traceable, and trusted.

The Hidden Dangers of Delayed Protection

Delaying brand protection until after production or during distribution creates opportunities for counterfeiters. Once a fake medicine reaches a patient:

  • Regulatory penalties may follow.
  • Patient safety is compromised.
  • Brand trust takes a lasting hit.
Proactive protection, on the other hand, makes it far harder for bad actors to replicate or manipulate your products. It transforms the product into a self-verifying tool, not just a commodity.

Compliance Begins at the Research Table

With global regulatory frameworks tightening—like EU Falsified Medicines Directive (FMD), U.S. Drug Supply Chain Security Act (DSCSA), and TGA requirements in Australia—companies must demonstrate authenticity, traceability, and security from the outset.

Embedding regulatory compliance during R&D enables:

  • Easier serialization integration
  • Accurate data capture for global traceability
  • Faster approval and fewer redesign costs
When compliance is an afterthought, retrofitting solutions becomes expensive and error-prone. But when it’s embedded in development, it becomes a strength—not a stress.

Cost Today, Savings Tomorrow

Some stakeholders fear that early-stage protection adds unnecessary cost. In reality, the opposite is true.

Preventive measures are far more cost-effective than damage control:

  • A single counterfeit scandal can cost millions in recalls, legal fees, and brand damage.
  • Investing early reduces downstream risks, from litigation to loss of market share.
  • Robust products attract regulatory and consumer confidence—accelerating approvals and adoption.

Advanced anti-counterfeit technologies are now versatile, scalable, and R&D-friendly. By integrating these tools into the development phase, pharma companies create products that are resilient and verifiable:

1. Invisible Security Inks –

Embedded directly on blister packs or tablets for covert verification.

2. Tamper-Evident Packaging –

Custom seals that reveal breaches before reaching the end-user.

3. Blockchain & Track-and-Trace Systems –

Enabling immutable supply chain transparency.

4. Secure QR Codes & Digital Twins –

Real-time authentication via mobile scans.

Lasersec Technologies offers R&D-compatible solutions that support pharma brands in building layered, invisible protection—right from Day One.

Anti-counterfeiting isn’t just a packaging or compliance task—it’s a cross-functional mission. When R&D, compliance, packaging, marketing, and logistics teams collaborate early, the outcomes are:

  • Integrated protection strategies
  • Stronger risk mitigation frameworks
  • Faster innovation cycles

This shared responsibility creates a culture of accountability across the entire product lifecycle.

Looking Ahead: Prevent Early, Not Late

Counterfeiters are using smarter methods—AI-generated packaging, high-res replication, and fake serialization. The pharmaceutical industry must be one step ahead.

Embedding anti-counterfeit strategy during R&D is a future-focused, patient-centric move. It empowers companies to:

  • Reduce regulatory risks
  • Enhance product integrity
  • Build long-term trust

R&D is not just about drug discovery—it’s the first frontier of product protection.

At Lasersec Technologies, we empower pharma brands to build security into science. From secure inks and serialization systems to phygital authentication tools, we help you embed trust into every dose—starting from the concept phase.

Let’s talk.
Reach us at mktg@lasersec.in or call +91-9810213127 to explore R&D-ready brand protection solutions.