Lasersec Technologies

Your Guide to Anti-Counterfeiting

Author: Vikas Bhatnagar

Author: Vikas Bhatnagar

If you are tired of losing out on billions of rupees because a set of so-called independent distributors are passing off cheap, counterfeit auto parts claiming them to be original, then it is time you should resist them, whether you are a manufacturer or a consumer.

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Counterfeit has been spreading faster than it ever did with the advancement of technologies. It has its vile way of creeping up into every sector of any market, i.e. from mobiles to even apparels.

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There remain some factors which spell positive note to bridge the transparency and faith. Business procedures need to be outlined with intelligence, and there need to be the ability to deliver highly manufactured good quality products.
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What do you do when you receive a scandalous mail? Do you believe it? You may identify such electronic hoaxes but some people can’t. Internet is a widespread medium to disseminate information whether good or bad, true or false.
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Designer labeled products!! We love to own them. The urge to buy and own a high-end designer product can cost thousands of dollars. The counterfeit goods are at a rise because there is an increasing demand to own them. Even a crooked stitching or an off logo doesn’t stop the consumers from buying them.

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In the automobile industry, the fake brands and the duplicates are infiltrating the market like poisonous mushrooms. However, before your premise is attacked, you can stop this nuisance from producing dent on your reputation through a series of techniques. Since your brand value is pristine and it drives you forward towards new customer bases, you should always try to protect it from the leeching hands of the counterfeit practices.

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The holiday season makes a warm welcome to the tourists, travelers who are spotted on the global spots. They are the ones who are dotted with high energy and enthusiasm to explore.

Tourism is the organized program where scores of people are busy to involve in the most popular activity namely the shopping. The tourist spots are spotted with numerous stalls and locally arranged shops selling the common goods at steep rates.
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Business is such a big domain which needs to consider every issue with an eye for detail. The problems need to be speculated and introspected to serve a good portion of it to customers. There may be several issues which can cause serious disruption to the business.

It needs to be found out before it brings a serious jolt to the business procedures. The most common issue which is raising the head is counterfeit. It can pose a serious challenge in the sectors of food and drinks. What needs to control is the issue of counterfeit in food and drinks.
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With the advent of e-commerce and the global rise in online shopping the penetration of counterfeit goods has increased in the supply chain deriding the original companies.

The reason behind counterfeit goods reaching the consumers so easily is the fact that now the orders are being placed online and these goods can be easily shipped through unauthorized agents.

This is because every supplier is currently working with a group of sub-suppliers who in turn sourced from local suppliers. (more…)