Lasersec Technologies

Your Guide to Anti-Counterfeiting

Category: Anti-Counterfeit Solutions

Category: Anti-Counterfeit Solutions

Medicine, Fashion, Food, Automobile- you name it, they have it. Counterfeits pervade every sphere of consumable products nowadays, and the sophistication of such practice is increasing to an alarming level.

However, companies have decided to fight and nail against it, since they realize that it has to be a global war against a web of invisible networks that span the globe and amass more than trillion dollars. Hence, of late, companies are trying to look for third-party methods to ensure that counterfeiting can be prevented.

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Counterfeiters are all over the field, and they are not leaving any business untouched. It hurts business most in this regard, is the automobile industry for more than one reason. Since its inception, the counterfeit practice has grown to become nearly equal to that of the original in many aspects.

So much so, any authorized dealer will tell you how much loss they incur because somewhere in the supply chain, the counterfeiters enter the scene and complicate the situation. More importantly, little administrative intervention or attention has been given in this regard.

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World Health Organization or WHO recently came out with a huge piece of information. Apparently, as many as 32 billion dollars have been earned by the producers of counterfeit medicines globally, and the drug industry has lost this much money globally.  In a recent research, apparently, one out of five vehicles is made from counterfeit parts. Both from the manufacturer’s as well as customer’s point of view, this is a certified disaster on a large scale as it impacts both ends gravely.

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In the automobile industry, the fake brands and the duplicates are infiltrating the market like poisonous mushrooms. However, before your premise is attacked, you can stop this nuisance from producing dent on your reputation through a series of techniques. Since your brand value is pristine and it drives you forward towards new customer bases, you should always try to protect it from the leeching hands of the counterfeit practices.

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Fake products, often known as counterfeits, are something that pervades all industries to an extent. Fake notes, fake medicine, fake branding, etc. are insanely common nowadays. While some fake products harm you economically, some may harm you fatally. Among them, a counterfeit in the automobile industry is a dangerous as well as a growing concern because not only does it affect a huge industry in significant ways, but also can destroy individual lives too. It is because believe it or not; counterfeit practices contribute to 20 percent of all accidents that occur in this country, not limited to personal cars but also trucks, SUVs, and other heavy-carriage vehicles.

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There are lots of instances where companies end up losing revenue due to the presence of fake product manufacturers. This is rampant in almost every sector, including Apparel, FMCG, Healthcare, Electronics and many other industries. The hazard of piracy keeps lots of Top Brands on tenterhooks.

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Increasing concerns for security issues are making holograms more and more popular. Security hologram and holographic labels are of high importance to prevent access to securitized items and data.
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Lasersec Technologies provides customized & specialized holographic solution by using the latest technologies. We offer the highest level of security products ensuring the ultimate reputation. We have come up with branch offices in all metro cities and also major cities in India. Also, we operate in various international countries like Nepal, Sri Lanka, Malaysia, Europe, and United Kingdom.

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