This is the age of the computer and the internet. People belonging to all walks are busy everywhere. From the younger generation of today to the older generation find shopping online much easier and very convenient.
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Your Guide to Anti-Counterfeiting
Category: Labels
Category: Labels
Business is such a big domain which needs to consider every issue with an eye for detail. The problems need to be speculated and introspected to serve a good portion of it to customers. There may be several issues which can cause serious disruption to the business.
It needs to be found out before it brings a serious jolt to the business procedures. The most common issue which is raising the head is counterfeit. It can pose a serious challenge in the sectors of food and drinks. What needs to control is the issue of counterfeit in food and drinks.
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The manufacturer of the pharmaceutical product has to ensure that his products are genuine and protected. Protection is important to avoid counterfeit. Counterfeit medicines have affected the pharma world badly.
Almost all the countries around the world are facing the problem of counterfeit drugs. Government is doing all that it can do to prevent such malpractices but the number of counterfeit drugs that are already available in the market is countless. They are openly sold online by the fraud manufacturers. It is a major concern for the pharmaceutical industry.
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A major contribution to a country’s GDP comes from the automobile after-sales industry which includes servicing and spare parts production. While both the sectors continue to grow there has been a rising concern regarding the production of counterfeit automobile parts which consumers often fail to identify and the service centers readily use because these parts give them huge profit margins.
Today we are living in an era, where there is competition. The constant strive to attain the glory which is the aim of every player in the market. But some players are not very much interested into the competition and instead seek to reach the pinnacle without actually going through the process of research and development which is the primary factor for thriving and establishing in the market.
Counterfeiting takes the place of the R&D, and the particular manufacturer seeks to attain that glory which is the fruit of immense hardship and dedication. They often fail to realize the fact that without actually going through hardship and struggle, even the attained glory is not complete!
Types of the Brand and their possibility of being Counterfeited
Time was there when counterfeiting was only associated with bank notes. However today, there are no such limitations. Counterfeited goods are widely available. Virtually no article is excerpted from being falsified. From pins to cars, everything can be found in a counterfeited avatar. That being said, there are no specifications when it comes to counterfeited products. Brands of products include-
1. Carter, Rolex, And Other Designer Brands- It is true that not everyone will be able to own Rolex and other similar designer brands. Not only they are very costly but are also not very widely available which makes sure that just a qualified and restricted amount of customers can reach them. But to be precise, these are the world’s most counterfeited goods.
2. The North Face- Perhaps the most widely available counterfeited products is that of The North Face. The high-performance outdoor gear and apparel brand are specifically targeted and duplicated. For instance, as much as 50000 North Face jackets were seized from a warehouse in New York.
3. Levis- One of the most sought-after denim brands globally, Levis is under a considerable counterfeiting attack. The internet is flooded with how to be guiding customers to avoid purchasing counterfeited Levi’s jeans.
4. Tamiflu- Fake fashion at least doesn’t take life, but counterfeit drugs do! As much as horrifying it is even to hear, it is true that the Swine Flu drug Tamiflu have been reportedly counterfeited and the product has killed as much as 1 million people globally in a year.
5. Ray-Ban- There will be hardly any person who hasn’t heard about Ray-Ban. One of the most popular shade brand Ray-Ban is also popularly counterfeited, and the market is flooded with the same.
Although it is a fact that counterfeited goods can never match the quality of that of the original, but it undoubtedly hampers the trust of customers with the unique brand and grabs the market to some extent. And this very duplication has become a trend in today’s market.
Social Media and Forums have now empowered the common masses in such a way that they no more need to sue the company and take things to the court. They can just voice their displeasure on the comments or on the social media or leave negative reviews for the whole world to see.
This is a double aged sword as it has helped in the consumers voicing their opinions and keeps the companies in check to provide quality service but it can also destroy the reputation of the brand.
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Have you ever thought what causes road accidents? Well, a majority of times, it is the counterfeit automotive parts. They cause road accidents.
Is it alright to trust manufacturers?
The wholesalers purchase low-quality product at cheap rates. They always end up selling them by fooling people.
With the evident amount of delusion roaming around in our mind while comparing olive oil with wine tasting, somewhere down the line we have come to realize that it is what was presented rather than what was there.
There are certain instances, where even the eminent food tasters were inept while they were made to taste two different kinds of olive oils.
It must be brought to your notice that the counterfeiting business has risen steadily in recent times and therefore such counterfeit product makers have now upped their game several notches.
They are now putting to use ways in which they can achieve high standards of sophisticated replication which make it increasingly difficult for buyers to be able to distinguish the knockoffs from the original when kept side by side.
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