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Latest & Innovative Ways to Ensure Originality of Pharma Products

Counterfeit, Pharma Industry, Fake, Duplicate, Medicine, Anti-Counterfeit Solution, Pharma, Innovative, Original

 

Looks can be illusory! If created, they’re being counterfeited.

If you discover an incredible online deal for a branded bag or a branded watch, the maximum chance is, it’s not real – that’s the cautionary issued by the Better Business Bureau officials. Legal authorities declare that the world of web is teeming with luxury counterfeits.

From bags, jewelry and watches to electric cables, cosmetics, healthcare supplies and even pharmaceuticals – fraudsters leave no goods categories intact. If you think that there’s nothing bad with shopping to get an attractive deal, you are unknowingly supporting impostors, which can have severe consequences to your money and can provide funding to other immoral activities.

In fact, the counterfeits that are being recognized by most of us as fake, account for only 4 percent of the counterfeit problem, which signifies that the remaining 96 percent of the counterfeit problem comprises the hazardous replicas that can harm us.

Top 5 Ways to Ensure Originality of Products

Currently, although the problem of fake products has become more threatening; however, there are certain precautionary ways that can help you to avoid purchasing counterfeits; the top protection is to be vigilant, alert and to understand ways to spot forgeries yourself.

Beware of Too Good Deals: Be careful about deals that seem to be too good to be real. Although, not all counterfeits are sold at lower prices compared to their original counterparts; however, a dreamlike deal is one of the guaranteed signs of a fake product. 

Look for Authenticity Seals: To ensure the genuineness of products, many companies sell their products in original packaging that bear their corporate identity. Moreover, they are equipped with “authenticity seals”. By entering the security code, the label ID, and examining the seal, all consumers can check the authenticity of any product at any time on the company’s product authenticity platform.

 Beware of Poorly Made Products: Look out for products that appear implausible or are visibly poorly made. Mostly, it is seen that quality control in counterfeiting products is absent, and thus, you may possibly be capable to identify a counterfeit purely based on its craftsmanship.

 Check the Packaging Cautiously: Respectable companies characteristically take extreme care in their product packaging process. Watch out packaging with inferior printing or fading colors, flimsy packaging, or packages that seem to have been damaged.

Furthermore, take a minute to care to read the package. Spelling mistakes or grammatical errors can be commonly seen on the packaging of counterfeit products. Look out for the model number on the packaging and compare it to the model number of the product, and cautiously inspect tags or labels on clothing. Try to find the contact information of the manufacturer. Genuine companies provide a contact number(s) or at least an address of communication at which customers can contact them.

 Search for a Safety Certification Label: All electrical products along with several other products that may possibly pose some kind of safety threat will have at least one or more safety certification label on its packaging if it is manufactured by a genuine company. In the United States, the most common label is the UL (Underwriters Laboratory); its major competitor ETL mark is also a significant certification in the United States.

Similarly, the CE mark in Europe is mandatory on all electrical products, and the CSA (Canadian Standards Association) mark in Canada is common. Search for at least one of these labels on the electrical products you buy. But you should keep in mind that counterfeiters might often incorporate false marks on their fake products; thus, you need to take a closer look at them to identify counterfeit products.

Get acquainted with these marks by looking at the original products in your home and in shops. You should remember that the marks for a particular certification are not every time of the same size; however, they will always have the identical design and font, and they come equipped with a control number for that particular product.

Always remember that even if you have bought a counterfeit branded product for a price far lesser than that of a genuine product; if it’s counterfeit, it’s still not a good deal. What’s worse?

 

Buying of a counterfeit product could be funding illegitimate activities, comprising child enslavement. If you have bought fake luxury products, you must file a consumer grievance with the Better Business Bureau, or you can also file an online complaint with the Consumer Product Safety Commission.

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How Indian Pharma Exporters Can Prepare for EU’s New Digital Packaging Rules

The European Union’s upcoming Digital Product Passport (DPP) and serialization requirements, effective from 2026, are transforming how pharmaceuticals are packaged and traced across the supply chain. For Indian pharma exporters, this means digital-ready packaging is no longer optional — it’s essential for market access, compliance, and trust.

So, how can packaging evolve fast enough to meet these expectations?
The answer lies in QR codes and tamper-evident labels — two smart technologies that bring traceability, authenticity, and transparency directly onto the pack.

1. The New EU Challenge: Digital Transparency at Every Level

Under the EU Eco-design for Sustainable Products Regulation (ESPR), every product entering the EU — including pharmaceuticals — must carry a Digital Product Passport (DPP). This digital record links each pack to verified data such as product origin, batch, composition, and regulatory certifications.

However, achieving compliance requires:

  • Unit-level serialization
  • Scannable digital identifiers
  • Tamper-proof packaging integrity

That’s where smart labeling comes into play.

2. QR Codes: Your Gateway to Digital Product Passports

QR codes have evolved far beyond simple barcodes. Modern secure and dynamic QR codes allow real-time verification, linking every individual pack to its digital passport in the cloud.

With secure QR codes, pharma exporters can:

  • Connect each product to a verified DPP record
  • Enable instant verification for customs officials, distributors, and patients
  • Detect counterfeits or unauthorized diversions
  • Track exports throughout the EU supply chain
When integrated with serialization, these QR codes become digital fingerprints — unique, tamper-evident, and compliant with EU’s interoperability standards.

3. Tamper-Evident Labels: The Physical Layer of Trust

While QR codes protect digital identity, tamper-evident labels safeguard physical authenticity. These labels reveal visible signs — such as “VOID” marks or holographic breaks — if anyone tries to remove or alter them.

Why they’re essential for compliance:

  • They ensure product integrity during transit
  • Serve as proof of non-interference and genuine origin
  • Complement serialization and DPP data by confirming physical security
Together, tamper-evident and QR-enabled labels bridge the physical and digital worlds, creating a robust defense against counterfeiting and regulatory breaches.

4. How These Technologies Work Together

When integrated, QR codes and tamper-evident labels deliver a two-tier protection model:

LayerFunctionBenefit
Digital Layer (QR Code)Links each pack to live data and DPPEnables authentication and traceability
Physical Layer (Tamper-Evident Label)Shows visible signs of tamperingEnsures product safety and compliance integrity

This hybrid approach enables exporters to prove compliance instantly — both digitally and physically — meeting EU’s dual requirement of traceability and security.

5. Implementation Blueprint for Exporters

To align with the EU’s 2026 standards, Indian exporters should begin adopting these steps today:

  • Adopt Dynamic QR Codes:
    Implement secure, serialized QR codes linked to live cloud databases or blockchain.
  • Upgrade Labeling Infrastructure:
    Ensure your packaging lines support tamper-evident label application and QR code printing at the unit level.
  • Integrate with Track & Trace Systems:
    Synchronize label data with your ERP or MES to enable full supply chain visibility.
  • Partner with Trusted Solution Providers:
    Choose technology partners experienced in anti-counterfeit, serialization, and pharma-grade packaging.

6. Beyond Compliance: Building Trust and Value

Compliance may be the starting point, but smart labeling delivers much more:

  • Builds trust with regulators, distributors, and patients
  • Enhances brand reputation through transparency
  • Reduces counterfeit and recall risks
  • Positions your company as a future-ready exporter
By embracing smart packaging now, Indian pharma manufacturers can turn regulatory pressure into a competitive advantage.

Secure, Smart, and Ready for 2026

The EU’s digital packaging regulations are reshaping global pharma trade — and Indian exporters who act early will lead the way. By combining secure QR codes and tamper-evident labels, you can ensure every shipment is authentic, traceable, and regulation-ready.

At Lasersec Technologies, we specialize in pharma-grade anti-counterfeit solutions — from dynamic QR codes to tamper-evident holographic labels and complete Track & Trace integration. Let’s help you make your exports compliant, secure, and globally trusted.

Future-proof your packaging — one secure label at a time.

Customizing Anti-Counterfeit Solutions for High-Risk Markets

You’ve secured your product.
You’ve set up authentication.
But somehow, fakes are still slipping through—especially in markets like India, Africa, and Latin America.

Why?

Because one-size-fits-all protection doesn’t work in a world where every region plays by different rules.

In high-risk markets, the threats aren’t just common—they’re constantly evolving. For global brands, the key isn’t just stronger protection. It’s smarter, localized protection that meets people where they are.

Your brand may be global, but the challenges you face aren’t:

  • India – Counterfeit medicines often enter through informal supply chains in semi-urban and rural regions.
  • Africa – Fake electronics and unauthorized imports disrupt trusted retail networks, often due to weak enforcement.
  • LATAM – Counterfeit FMCG products share shelf space with genuine ones, confusing customers and weakening trust.

Each region needs more than just a label or code—it needs context-aware solutions that align with how local consumers buy, verify, and trust.

You care about your product. Your customers should feel that—whether they’re in a remote village or a bustling market.

A generic solution may look good on paper, but in practice, it often fails:
1. Assumes strict enforcement exists everywhere (it doesn’t)
2. Relies on stable internet (not always available)
3. Expects every consumer to understand how to verify (many don’t)

If your strategy doesn’t meet local realities, it can’t truly protect your product—or your promise.

Real Protection, Tailored for India, Africa and Latin America

In India’s semi-urban and rural areas, simplicity is key.

  • A breakable seal, paired with a GS1-compliant scannable QR or SMS code, allows patients to verify authenticity in seconds—even without an app.
  • Pharmacies use a lightweight Track & Trace dashboard to log stock movement and report suspicious entries instantly.
  • Multilingual alerts ensure the system works for non-English speakers.

Africa’s mobile-first environment presents unique opportunities:

  • Brands use scratch-off serial codes verified through WhatsApp—no separate app or internet login required.
  • Distributors are equipped with basic handheld scanners or mobile verification tools to validate products at every checkpoint.
  • Real-time alerts flag suspicious batches, enabling fast containment.

In Latin America’s open markets, brand trust is everything:

  • Products carry tamper-evident labels embedded with dynamic QR codes that offer rewards or authenticity tips upon scanning.
  • Customers can instantly check if a product is genuine while engaging with the brand.
  • Campaigns create awareness, making verification part of the everyday purchase habit.

What Should You Be Asking?

  • What’s really happening in each of your key markets?
  • Are you protecting your riskiest product lines first?
  • Can your end customer easily verify your product?
  • Do your tools adapt to local behaviors and tech access?

If you’re unsure—it’s time to rethink the approach.

The Difference It Makes

  • Fakes drop where protection fits the environment
  • Consumers feel seen and empowered
  • Local teams feel equipped, not overwhelmed
  • Your brand stays respected and trusted, even in tough markets

This isn’t about spending more—it’s about spending smarter.

When your anti-counterfeit strategy aligns with real market conditions, you do more than block counterfeiters—you build long-term trust.

Because in the end, effective protection isn’t just a technical system.
It’s a message: We understand your market. We respect your safety.

At Lasersec Technologies, we design region-specific anti-counterfeit solutions that blend holographic security, track & trace, and phygital engagement tools. From SMS-based verification to WhatsApp-integrated checks, we help global brands stay a step ahead—with no guesswork.