Lasersec Technologies

The fact is, you won’t be able to spot counterfeit medicine with your naked eyes. But that doesn’t mean you can’t spot the difference between the real and fake in different ways! The one most effective yet efficient way, invented by the team of experts at Lasersec Technologies, is Phygital. But first, let’s discover the impact of counterfeit drugs on pharma…  

Counterfeit, Pharma, Pharma Industry, Fake, Duplicate, Medicine, Anti-Counterfeit Solution, Fight against fake

Why Counterfeit is rising in Healthcare Sector? 
It might come to you as a shock, but within the healthcare industry, pharmaceuticals are the number one sub-sector that is particularly on the radar of counterfeiting and corruption. There are multiple reasons, from the continuous ignorance of the government bodies to a lack of knowledge among local pharma distributors. 

What Problems are Faced by Local Pharmas?   

Counterfeit have become a virus in the healthcare industry, infecting local pharmacies-   

  1. Downfall in Profits
  2. Pharmaceutical fraud 
  3. Lack of Digitization
  4. Brand Image
  5. Bringing back trust among customers

So, How to deal the problem?

No doubt, there are many ways to beat counterfeiting, but the question is, which is the most effective way of all! Pharma distributors answer this: Do you feel safe with security labels like Holographic PVC or Holographic Aluminum Foil? But, still, the counterfeiting takes place!

Okay, how about when you use QR codes on the packaging. Does the counterfeiting stop then?

Most of the time, the answer is “No.”

In the digital era, where everyone is opting for double security, even on their mobiles, social media passwords and banking apps. So why not add double authentication verification to drugs and pharma products? Lasersec Technology innovation- “Phygital,” which can act as a two-factor security in the healthcare industry.

What is “Phygital”?

We know that counterfeiting is tough to defeat, but Phygital is no ordinary label.

It’s the combination of PHYsical and diGITAL that helps fight the falsification of drugs with 100% accuracy with this innovative technology. We have added the most secure yet tamper-evident labels to the physical form, and we have QR code for digital safety. Using the dementalization process, we add serial numbers or barcodes to enhance the security and originality of the product. Developing a new solution is a never-ending process, but it also strengthens our aim to fight enormously against counterfeits. We urge local distributors to opt for dual security and be well-equipped to rise above counterfeiting.

Want to know more about the working of Phygital?
We’re happy to answer, drop your details at: http://lasersec.in/enquiry.html 

Who is Lasersec Technologies?

We’re one of the leading holographic solutions manufacturing company that is used as an anti-counterfeiting device. We provide practical solutions by constantly identifying any requirement from different aspects of the industry.

Lasersec Technologies develop and customize products based on the requirement of a specific industry. Sustained Research and Development by a qualified team of professionals supported by well-equipped facilities, and keeping abreast of the latest technology and pioneering new products and solutions.

Contact us at mktg@lasersec.in or reach out on +91 –11-45637955 

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The Shift from Traditional Labels to Interactive Packaging: What Brands Need to Know

Ever held a medicine pack and wondered—is this real? Is it safe?

Your customers, pharmacists, and regulators are asking the same questions every day. And the answers often begin not with a product demo or a marketing campaign—but with what’s printed, sealed, or embedded on your packaging.

We’re entering a new era—where the label isn’t just a sticker. It’s a source of truth.

The shift from traditional labels to interactive packaging is redefining how pharmaceutical brands build credibility, deliver transparency, and protect their reputation.

Why Traditional Labels Aren’t Enough Anymore

For decades, a logo, a batch number, or a hologram gave a basic sense of authenticity. But today’s pharmaceutical buyers, regulators, and patients are more informed and more skeptical. They want proof, not promises—and they want it instantly.

Consumers, pharmacists, and regulators now ask:

  • Where was this product made?
  • Is it safe to use?
  • Has it been tampered with or copied?
  • Can I trace it to the source?
A static label can’t answer these. And in an age where counterfeiting, unauthorized distribution, and regulatory audits are rising—relying only on traditional packaging methods puts patients, companies, and supply chains at risk.

What Is Interactive Packaging?

Interactive packaging blends physical labels with digital intelligence. It enables a smartphone scan—via QR code, NFC chip, dynamic watermark, or serialized code—to unlock detailed product data, authentication, and personalized content.

It offers visibility beyond the box.

Through secure and unique digital triggers (often integrated with traceability platforms), brands can:

  • Verify authenticity instantly
  • Show manufacturing details, batch numbers, expiry dates, and certifications
  • Share dosage guides, patient education, and usage instructions
  • Deliver loyalty programs or pharmacist rewards
  • Start direct engagement with patients or healthcare providers
Unlike generic codes, modern systems use dynamic serialization or cloud-linked markers that are nearly impossible to duplicate—raising the bar for counterfeiters and aligning with regulations like DSCSA, EU FMD, and TGA guidelines.

Why More Brands Are Making the Switch

The shift to interactive packaging isn’t just a technology upgrade—it’s a strategic response to life-critical risks, regulatory demands, and patient safety.

  • Authentication:
    Allows pharmacists and patients to verify medicines instantly.
  • Recall readiness:
    Offers real-time traceability and rapid product recalls if needed.
  • Transparency:
    Provides batch-level tracking and supply chain visibility.
  • Engagement:
    Enables direct patient education, feedback, and loyalty programs.
It transforms packaging from a passive layer into a smart, compliant, and protective communication tool.

The Trend Backed by Numbers

According to Research and Markets, the global smart packaging market is expected to reach USD 43.6 billion by 2030, driven by the need for secure product authentication and patient trust.

A recent study shows that 81% of consumers are more likely to trust brands that offer transparency through scannable packaging.

In the pharmaceutical industry, this trust isn’t just a competitive advantage—it’s a regulatory and ethical responsibility.

From Confusion to Confidence

A leading pharmaceutical company faced a surge in counterfeit antibiotics in regional markets. Patients and pharmacists began raising safety concerns, and regulatory bodies flagged potential supply chain gaps.

The solution?

The company implemented secure, serialized QR codes on every blister pack and bottle. Each scan by a pharmacist or consumer provided instant product verification, manufacturing details, and patient instructions.

The impact:

  • Sharp decline in counterfeit complaints
  • Increased confidence among distributors and pharmacies
  • Stronger regulatory compliance and brand trust

Thinking About the Shift?

You don’t need to overhaul your entire product portfolio at once. Begin small, scale smart.

  • Choose a product line – Start with high-risk or export-oriented SKUs.
  • Define your purpose – Focus on authentication, traceability, or patient engagement.
  • Select the right technology – Use encrypted, copy-proof serialization.
  • Design it well – Make it seamless within your existing packaging.
  • Track engagement – Monitor scans, locations, and recall readiness.
Interactive packaging platforms can integrate with your ERP, WMS, and pharma track & trace systems to provide unit-level traceability—from production to the patient’s hand.

The Label Is No Longer Just a Label

In the pharmaceutical industry, packaging isn’t just protection—it’s proof.

Interactive packaging helps pharma brands move from saying “Trust us” to confidently showing why they’re trustworthy—meeting regulatory demands, protecting patients, and building real-world credibility.

Every scan is more than just a check—it’s a chance to:

  • Win patient trust
  • Engage directly with consumers and healthcare providers
  • Protect your products and comply with regulations

When trust, safety, and compliance are at stake, make your packaging your strongest proof point. At Lasersec Technologies, we help pharmaceutical companies bridge this gap—from static to smart, from uncertain to verified.

We design secure, compliant packaging solutions that protect your medicines, engage your supply chain, and elevate your brand.

Why Egypt’s Pharma Industry Needs Next-Gen Anti-Counterfeiting Solutions

Counterfeit medicines remain one of the biggest threats to Egypt’s healthcare system. Patients depend on genuine drugs not only for recovery but often for survival — yet fake medicines continue to circulate, undermining both trust and safety.

According to the Egyptian Drug Authority (EDA), counterfeit medicines make up nearly 10% of the local market in some therapeutic categories.  

These fakes are often disguised with packaging that looks identical to genuine products, making detection extremely difficult for pharmacists and patients.

The consequences are severe:

  • Reduced treatment effectiveness
  • Dangerous health risks
  • Erosion of public trust in brands and the healthcare system
For Egypt’s rapidly expanding pharmaceutical industry — one of the largest in MENA — counterfeiting is no longer a small-scale issue. It’s a national challenge that demands stronger, smarter solutions.

Why Old Defenses Fail

Traditional methods like basic holograms or packaging updates are no longer enough. Counterfeiters are adapting quickly, often staying just one step behind. Pharma companies in Egypt need solutions that go beyond packaging — ensuring authenticity is protected across the entire supply chain.

Next-Gen Anti-Counterfeiting Solutions for Pharma in Egypt

At Lasersec Technologies, we’ve developed advanced anti-counterfeiting solutions designed to tackle the exact challenges Egypt’s pharma sector faces today:

1. Secure QR Codes for Instant Verification :

Give patients and pharmacists the power to instantly verify authenticity with a smartphone scan. This creates transparency and trust at the point of purchase.

2. Serialization & Track-and-Trace (GS1 Standards):

Ensure every pack carries a unique code, providing unit-level visibility from manufacturer to pharmacy. This strengthens regulatory compliance and blocks counterfeit infiltration.

3. Phygital Security Features for Tamper-Proof Packaging:

A powerful combination of physical security elements (holograms, special inks, tamper-evident labels) with digital verification ensures packaging is nearly impossible to replicate.

Together, these solutions protect patients, brands, and supply chains — ensuring only genuine medicines reach the hands of consumers.

Why Egypt Needs to Act Now

With exports on the rise, Egyptian pharmaceutical companies must meet international compliance norms to compete globally. Beyond regulations, the real need is trust — both at home and abroad.

Companies that adopt next-gen anti-counterfeiting today will:

  • Become pioneers of safety and reliability in Egypt’s pharma market.
  • Win stronger patient loyalty through visible safety measures.
  • Improve global competitiveness by aligning with international standards.

Showcasing Next-Gen Anti-Counterfeiting at Egypt’s Pharma Exhibition

At the recent exhibition in Cairo, Lasersec Technologies had the opportunity to showcase our next-gen anti-counterfeiting solutions to Egypt’s pharma leaders. Through live demonstrations of secure QR codes, serialization, and phygital features, we highlighted how brands can strengthen patient trust and safeguard supply chains.

The response reinforced one thing clearly: Egypt’s pharma industry is ready to embrace advanced solutions to fight counterfeiting and lead with confidence in both local and global markets.

Moving Forward: Partnering with Egypt’s Pharma Industry

For those who couldn’t attend or want to continue the discussion, our team is here to help. Whether you need a detailed consultation, solution roadmap, or samples tailored to your products, we’re ready to support you.

Because protecting patients — and protecting your brand — is not just a one-time exhibition showcase, it’s a long-term partnership.