Lasersec Technologies

Protect Medicines from being Fake and save Lives

The manufacturer of the pharmaceutical product has to ensure that his products are genuine and protected. Protection is important to avoid counterfeit. Counterfeit medicines have affected the pharma world badly.

Almost all the countries around the world are facing the problem of counterfeit drugs. Government is doing all that it can do to prevent such malpractices but the number of counterfeit drugs that are already available in the market is countless. They are openly sold online by the fraud manufacturers. It is a major concern for the pharmaceutical industry.

Manufacturers are trying their best to protect their products from being copied by fraud manufacturers. They have started working on making their product’s packaging completely unique so that no one can copy it. They provide a specific batch number, patent, etc to ensure the originality of their product.

The following 3ways are adopted by manufacturers of pharmaceutical products to ensure that medicines are protected

Holographic Blister Foil– As too many people are buying medicines from online pharmacies, there are more requirements for hologram labels. Hologram labels cannot be easily counterfeited because of advanced manufacturing technique involved in making such labels. Thus with the help of hologram labels, manufacturers ensure the genuineness of their pharmaceutical product to the customers. Holographic Blister Foil is now popularly used for packaging of pharmaceutical products. There is no chance of tampering in such packaging. Holographic Blister Foil serves as the best security solution for pharmaceutical products.

Geometric Dilution Method– Aluminum Foil, after that in printing procedure through some pattern company’s name get imprinted on it which denotes that it’s an original one. But now it can be duplicated as printing units are doing some fraudulent practices. So the manufacturers have adopted Geometric Dilution Method in order to ensure originality of their pharmaceutical products. Geometric Dilution is basically a pharmaceutical method that involves mixing of diluents with a small amount of drug. Diluents help in finding the drugs. It ensures proper and equal distribution of drug throughout resulting compound.

Security Inks- Inkjet technology provides perfect security solution to the pharmaceutical products. Holograms with security inks cannot be counterfeited easily by anyone. This is the reason, more and more manufacturers of pharmaceutical products are using such high tech holograms to maintain the originality of their drugs. Holograms with security inks such as fluorescent ink, UV ink, indigo ink, etc are widely used by pharmaceutical manufacturers nowadays.

Among all the ways mentioned above, Holographic Blister Foil is the best one. Most of the countries have adopted the use of Holographic Blister Foil in packaging pharmaceutical products. Manufacturers never want his product idea to be counterfeited.

This is the reason they are focusing on making their product easily differentiated from the counterfeited ones. Security Inks and Geometric Dilution method is somewhat tricky for the manufacturers whereas holographic blister foil method is simple and affordable.

Let’s check out some more advantages of Holographic Blister Foil below:

1. Hard to be counterfeited– The best thing about Holographic Blister Foil is that it is hard to be counterfeited and thus there is no possibility of counterfeited drugs to take its place. The product remains unique and original. Customers receive the original product from the distributor and they can easily identify the product with Holographic Blister Foil.

2. Consistent– Holographic Blister Foil always remains consistent. The manufacturers of this foil are using advanced parameters for manufacturing these foils in order to ensure better service and optimum security to their clients. They are just trying to make their product more reliable for their clients. Because of the high-level security offered by Holographic Blister Foil to a pharmaceutical product, its demand is increasing rapidly day by day.

3. Customizable Images- Customizable images can be printed on Holographic Blister Foil to make it more secure and unique. Such images on the hologram reduce the chance of malpractice. Holographic Blister Foil along with such images helps in building up the brand value.

Now you are well aware of the benefits of Holographic Blister Foil so you should definitely use it in the packaging of your pharmaceutical product. Surely, no one will be able to copy the product and it will remain genuine until it exists. Neither you nor your customers will be troubled by counterfeit drugs.

For more information, visit www.lasersec.in or email us mktg@lasersec.in 

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How Indian Pharma Exporters Can Prepare for EU’s New Digital Packaging Rules

The European Union’s upcoming Digital Product Passport (DPP) and serialization requirements, effective from 2026, are transforming how pharmaceuticals are packaged and traced across the supply chain. For Indian pharma exporters, this means digital-ready packaging is no longer optional — it’s essential for market access, compliance, and trust.

So, how can packaging evolve fast enough to meet these expectations?
The answer lies in QR codes and tamper-evident labels — two smart technologies that bring traceability, authenticity, and transparency directly onto the pack.

1. The New EU Challenge: Digital Transparency at Every Level

Under the EU Eco-design for Sustainable Products Regulation (ESPR), every product entering the EU — including pharmaceuticals — must carry a Digital Product Passport (DPP). This digital record links each pack to verified data such as product origin, batch, composition, and regulatory certifications.

However, achieving compliance requires:

  • Unit-level serialization
  • Scannable digital identifiers
  • Tamper-proof packaging integrity

That’s where smart labeling comes into play.

2. QR Codes: Your Gateway to Digital Product Passports

QR codes have evolved far beyond simple barcodes. Modern secure and dynamic QR codes allow real-time verification, linking every individual pack to its digital passport in the cloud.

With secure QR codes, pharma exporters can:

  • Connect each product to a verified DPP record
  • Enable instant verification for customs officials, distributors, and patients
  • Detect counterfeits or unauthorized diversions
  • Track exports throughout the EU supply chain
When integrated with serialization, these QR codes become digital fingerprints — unique, tamper-evident, and compliant with EU’s interoperability standards.

3. Tamper-Evident Labels: The Physical Layer of Trust

While QR codes protect digital identity, tamper-evident labels safeguard physical authenticity. These labels reveal visible signs — such as “VOID” marks or holographic breaks — if anyone tries to remove or alter them.

Why they’re essential for compliance:

  • They ensure product integrity during transit
  • Serve as proof of non-interference and genuine origin
  • Complement serialization and DPP data by confirming physical security
Together, tamper-evident and QR-enabled labels bridge the physical and digital worlds, creating a robust defense against counterfeiting and regulatory breaches.

4. How These Technologies Work Together

When integrated, QR codes and tamper-evident labels deliver a two-tier protection model:

LayerFunctionBenefit
Digital Layer (QR Code)Links each pack to live data and DPPEnables authentication and traceability
Physical Layer (Tamper-Evident Label)Shows visible signs of tamperingEnsures product safety and compliance integrity

This hybrid approach enables exporters to prove compliance instantly — both digitally and physically — meeting EU’s dual requirement of traceability and security.

5. Implementation Blueprint for Exporters

To align with the EU’s 2026 standards, Indian exporters should begin adopting these steps today:

  • Adopt Dynamic QR Codes:
    Implement secure, serialized QR codes linked to live cloud databases or blockchain.
  • Upgrade Labeling Infrastructure:
    Ensure your packaging lines support tamper-evident label application and QR code printing at the unit level.
  • Integrate with Track & Trace Systems:
    Synchronize label data with your ERP or MES to enable full supply chain visibility.
  • Partner with Trusted Solution Providers:
    Choose technology partners experienced in anti-counterfeit, serialization, and pharma-grade packaging.

6. Beyond Compliance: Building Trust and Value

Compliance may be the starting point, but smart labeling delivers much more:

  • Builds trust with regulators, distributors, and patients
  • Enhances brand reputation through transparency
  • Reduces counterfeit and recall risks
  • Positions your company as a future-ready exporter
By embracing smart packaging now, Indian pharma manufacturers can turn regulatory pressure into a competitive advantage.

Secure, Smart, and Ready for 2026

The EU’s digital packaging regulations are reshaping global pharma trade — and Indian exporters who act early will lead the way. By combining secure QR codes and tamper-evident labels, you can ensure every shipment is authentic, traceable, and regulation-ready.

At Lasersec Technologies, we specialize in pharma-grade anti-counterfeit solutions — from dynamic QR codes to tamper-evident holographic labels and complete Track & Trace integration. Let’s help you make your exports compliant, secure, and globally trusted.

Future-proof your packaging — one secure label at a time.

Customizing Anti-Counterfeit Solutions for High-Risk Markets

You’ve secured your product.
You’ve set up authentication.
But somehow, fakes are still slipping through—especially in markets like India, Africa, and Latin America.

Why?

Because one-size-fits-all protection doesn’t work in a world where every region plays by different rules.

In high-risk markets, the threats aren’t just common—they’re constantly evolving. For global brands, the key isn’t just stronger protection. It’s smarter, localized protection that meets people where they are.

Your brand may be global, but the challenges you face aren’t:

  • India – Counterfeit medicines often enter through informal supply chains in semi-urban and rural regions.
  • Africa – Fake electronics and unauthorized imports disrupt trusted retail networks, often due to weak enforcement.
  • LATAM – Counterfeit FMCG products share shelf space with genuine ones, confusing customers and weakening trust.

Each region needs more than just a label or code—it needs context-aware solutions that align with how local consumers buy, verify, and trust.

You care about your product. Your customers should feel that—whether they’re in a remote village or a bustling market.

A generic solution may look good on paper, but in practice, it often fails:
1. Assumes strict enforcement exists everywhere (it doesn’t)
2. Relies on stable internet (not always available)
3. Expects every consumer to understand how to verify (many don’t)

If your strategy doesn’t meet local realities, it can’t truly protect your product—or your promise.

Real Protection, Tailored for India, Africa and Latin America

In India’s semi-urban and rural areas, simplicity is key.

  • A breakable seal, paired with a GS1-compliant scannable QR or SMS code, allows patients to verify authenticity in seconds—even without an app.
  • Pharmacies use a lightweight Track & Trace dashboard to log stock movement and report suspicious entries instantly.
  • Multilingual alerts ensure the system works for non-English speakers.

Africa’s mobile-first environment presents unique opportunities:

  • Brands use scratch-off serial codes verified through WhatsApp—no separate app or internet login required.
  • Distributors are equipped with basic handheld scanners or mobile verification tools to validate products at every checkpoint.
  • Real-time alerts flag suspicious batches, enabling fast containment.

In Latin America’s open markets, brand trust is everything:

  • Products carry tamper-evident labels embedded with dynamic QR codes that offer rewards or authenticity tips upon scanning.
  • Customers can instantly check if a product is genuine while engaging with the brand.
  • Campaigns create awareness, making verification part of the everyday purchase habit.

What Should You Be Asking?

  • What’s really happening in each of your key markets?
  • Are you protecting your riskiest product lines first?
  • Can your end customer easily verify your product?
  • Do your tools adapt to local behaviors and tech access?

If you’re unsure—it’s time to rethink the approach.

The Difference It Makes

  • Fakes drop where protection fits the environment
  • Consumers feel seen and empowered
  • Local teams feel equipped, not overwhelmed
  • Your brand stays respected and trusted, even in tough markets

This isn’t about spending more—it’s about spending smarter.

When your anti-counterfeit strategy aligns with real market conditions, you do more than block counterfeiters—you build long-term trust.

Because in the end, effective protection isn’t just a technical system.
It’s a message: We understand your market. We respect your safety.

At Lasersec Technologies, we design region-specific anti-counterfeit solutions that blend holographic security, track & trace, and phygital engagement tools. From SMS-based verification to WhatsApp-integrated checks, we help global brands stay a step ahead—with no guesswork.