The holiday season makes a warm welcome to the tourists, travelers who are spotted on the global spots. They are the ones who are dotted with high energy and enthusiasm to explore.
Tourism is the organized program where scores of people are busy to involve in the most popular activity namely the shopping. The tourist spots are spotted with numerous stalls and locally arranged shops selling the common goods at steep rates.
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One of the most significant challenges that reputable brand owners face is the threat of counterfeit goods that have flooded the market. This has taken a toll on the revenue and reputation, and also customer safety.
This is the age of the computer and the internet. People belonging to all walks are busy everywhere. From the younger generation of today to the older generation find shopping online much easier and very convenient.
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The market is flooded with counterfeits, and you should be very cautious when you choose to make a purchase. The rise in e-commerce has also brought a boom in the counterfeit market too. Therefore you should always be overly cautious so that you do not end up buying a counterfeit product and paying the same as the original one. Therefore judge an item with an eagle eye for any doubts that you may have about the quality of the product, like the following:
Business is such a big domain which needs to consider every issue with an eye for detail. The problems need to be speculated and introspected to serve a good portion of it to customers. There may be several issues which can cause serious disruption to the business.
It needs to be found out before it brings a serious jolt to the business procedures. The most common issue which is raising the head is counterfeit. It can pose a serious challenge in the sectors of food and drinks. What needs to control is the issue of counterfeit in food and drinks.
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The business procedures and targets need to meet their tight deadlines. The forms of business may be different, but the most important rule which knocks in terms of business is managing the customers and earning their support.
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In the recent times, there has been a trend of showcasing the variety of products with an intention to cast original looks in the products. It happens that the demand for some products cannot meet the production, so the idea of counterfeit has entered the market and scores of people; both manufacturers and buyers get trapped in this matter.
What not, the problem of counterfeit can pose serious challenges to business, and it may cause the serious downfall of the market. Counterfeiting of brand name products is a very common happening in the business.
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With the advent of e-commerce and the global rise in online shopping the penetration of counterfeit goods has increased in the supply chain deriding the original companies.
The reason behind counterfeit goods reaching the consumers so easily is the fact that now the orders are being placed online and these goods can be easily shipped through unauthorized agents.
This is because every supplier is currently working with a group of sub-suppliers who in turn sourced from local suppliers. (more…)
Do you own a business which has a good reputation in the market and among customers? or Are you planning to launch a new portfolio but worrying about its counterfeit from the initial stages?
For brands that enjoy a good reputation and demand among the customers the owners often feel scared of counterfeiting of their goods and services leading to loss of business.
