Counterfeit food is a real global issue in restaurants, online suppliers, grocery stores and everywhere. The manufacturers use adulterated ingredients or may compromise on the quality. The USFDA and USDA (US Department of Agriculture) have various rules and regulations to save us from the counterfeit and fraud foods.
In the automobile industry, the fake brands and the duplicates are infiltrating the market like poisonous mushrooms. However, before your premise is attacked, you can stop this nuisance from producing dent on your reputation through a series of techniques. Since your brand value is pristine and it drives you forward towards new customer bases, you should always try to protect it from the leeching hands of the counterfeit practices.
As per research by the World Health Organization (WHO) recently 32 billion dollars have been earned by the producers of counterfeit medicines globally.
Counterfeits are a multi-dollar underground industry which is imposing threats for any business or brand. Counterfeit products weaken the original company’s brand image.
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Counterfeit products can be really unsafe for consumers. It becomes difficult for consumers to identify the original products. The list is huge ranging from phone accessories to automobiles to apparels to watches. We all have unintentionally bought these at some point in time. Consumers are spending their money on the brands they are not getting.
Sometime counterfeits may be hard to identify but there might be a huge difference in the cost of replacing these products. When we purchase a product irrespective of the fact that it’s an original one or a counterfeit, we purchase it by looking at the quality of the product and the brand name it carries.
The present times witness the mode of advancements and as a result of which there is an eruption of too many corruptions. It seems that everywhere it is surpassed with critical fraud situations undermining heavy loss to business activities as well as the situations are also baffling the expectations of many.
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The holiday season makes a warm welcome to the tourists, travelers who are spotted on the global spots. They are the ones who are dotted with high energy and enthusiasm to explore.
Tourism is the organized program where scores of people are busy to involve in the most popular activity namely the shopping. The tourist spots are spotted with numerous stalls and locally arranged shops selling the common goods at steep rates.
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One of the most significant challenges that reputable brand owners face is the threat of counterfeit goods that have flooded the market. This has taken a toll on the revenue and reputation, and also customer safety.
