Lasersec Technologies

The Bane Counterfeiting in Pharmaceutical Industry

Counterfeit, Pharma, Pharma Industry, Fake, Duplicate, Medicine

There’s no hiding away from the fact, that the rise of Counterfeit medicines in pharmaceuticals has globally impacted the industry. The adverse effects of fake medicines haven’t only left a scare on legitimate global drug suppliers but also the consumers.

But, What are Counterfeit Medicines?

Medicines that are deliberately and fraudulently mislabeled with respect to identity and/ or source. This can be applicable to both branded and generic drug-store products. Remember, Falsified medicines differ from counterfeit medicines. Falsified medicines mimic real medicines, that’s how they’re designed. But, on the other hand, medicines that do not comply with intellectual-property rights or that infringe trademark law are Counterfeit medicines

Some of the most common ways to counterfeit medicines can have –

1. Close to NIL stated active ingredients can be substituted with sometimes hazardous, adulterant, substituted ingredients.

2. Another way is, to sell under a fake or non existing brand name.

3. When legitimate drugs get expired, they are sometimes sold fresh on false dates.

What are the health consequences of Counterfeit medicines?

This is the most common doubt a person has, what happens if by any chance you consume a Counterfeit medicine. These drugs can lead to several dangerous health consequences, like side effects or unwanted allergic reactions depending from person to person and their body type. Also, due to adulteration in these drugs, it can have less level of efficacy on the body as compared to real medicine.

Wonder, how it has harmed the Pharma industry?

Counterfeit drug production and trafficking pose a significant health and safety threat to consumers. Not only that it has left a great impact on the economic growth of legitimate businesses but also they lose in terms of revenue, downtime, and replacement costs.

How counterfeiting can be stopped?

Where there’s a Problem, there’s a Solution, out there! Same for counterfeiting of Pharma medicines. 

It’s not impossible for pharma manufacturers to fight counterfeit and substandard drugs on their own. It’s been made possible with the Track & Trace

There have been many other technologies that help fight counterfeit. Some of them are – Color shifting inks, Guilloches, Blockchain Technology, Unique Identifier Marks, Anti – Alteration Devices, and many more. These systems are efficient and solve counterfeit and substandard drugs by enabling manufacturers to become more cautious of drugs throughout their supply chain cycle.

But the question arises, what about the Local Pharma distributors who either can’t afford them or aren’t aware of these technologies. That’s where Lasersec Technologies comes into the picture with their latest development of ‘Phygital’ a remarkable technology that fights against counterfeits.

Who is Lasersec Technologies?

One of the leading holographic solutions manufacturing company that is used as an anti-counterfeiting device. We provide practical solutions by constantly identifying any requirement from different aspects of the industry.

Lasersec Technologies develop and customize products based on the requirement of a specific industry. Sustained Research and Development by a qualified team of professionals supported by well-equipped facilities, and keeping abreast of the latest technology and pioneering new products and applications.

Contact us at mktg@lasersec.in or reach out on +91 –11-45637955 

Share :

Related Blogs

Why Egypt’s Pharma Industry Needs Next-Gen Anti-Counterfeiting Solutions

Counterfeit medicines remain one of the biggest threats to Egypt’s healthcare system. Patients depend on genuine drugs not only for recovery but often for survival — yet fake medicines continue to circulate, undermining both trust and safety.

According to the Egyptian Drug Authority (EDA), counterfeit medicines make up nearly 10% of the local market in some therapeutic categories.  

These fakes are often disguised with packaging that looks identical to genuine products, making detection extremely difficult for pharmacists and patients.

The consequences are severe:

  • Reduced treatment effectiveness
  • Dangerous health risks
  • Erosion of public trust in brands and the healthcare system
For Egypt’s rapidly expanding pharmaceutical industry — one of the largest in MENA — counterfeiting is no longer a small-scale issue. It’s a national challenge that demands stronger, smarter solutions.

Why Old Defenses Fail

Traditional methods like basic holograms or packaging updates are no longer enough. Counterfeiters are adapting quickly, often staying just one step behind. Pharma companies in Egypt need solutions that go beyond packaging — ensuring authenticity is protected across the entire supply chain.

Next-Gen Anti-Counterfeiting Solutions for Pharma in Egypt

At Lasersec Technologies, we’ve developed advanced anti-counterfeiting solutions designed to tackle the exact challenges Egypt’s pharma sector faces today:

1. Secure QR Codes for Instant Verification :

Give patients and pharmacists the power to instantly verify authenticity with a smartphone scan. This creates transparency and trust at the point of purchase.

2. Serialization & Track-and-Trace (GS1 Standards):

Ensure every pack carries a unique code, providing unit-level visibility from manufacturer to pharmacy. This strengthens regulatory compliance and blocks counterfeit infiltration.

3. Phygital Security Features for Tamper-Proof Packaging:

A powerful combination of physical security elements (holograms, special inks, tamper-evident labels) with digital verification ensures packaging is nearly impossible to replicate.

Together, these solutions protect patients, brands, and supply chains — ensuring only genuine medicines reach the hands of consumers.

Why Egypt Needs to Act Now

With exports on the rise, Egyptian pharmaceutical companies must meet international compliance norms to compete globally. Beyond regulations, the real need is trust — both at home and abroad.

Companies that adopt next-gen anti-counterfeiting today will:

  • Become pioneers of safety and reliability in Egypt’s pharma market.
  • Win stronger patient loyalty through visible safety measures.
  • Improve global competitiveness by aligning with international standards.

Showcasing Next-Gen Anti-Counterfeiting at Egypt’s Pharma Exhibition

At the recent exhibition in Cairo, Lasersec Technologies had the opportunity to showcase our next-gen anti-counterfeiting solutions to Egypt’s pharma leaders. Through live demonstrations of secure QR codes, serialization, and phygital features, we highlighted how brands can strengthen patient trust and safeguard supply chains.

The response reinforced one thing clearly: Egypt’s pharma industry is ready to embrace advanced solutions to fight counterfeiting and lead with confidence in both local and global markets.

Moving Forward: Partnering with Egypt’s Pharma Industry

For those who couldn’t attend or want to continue the discussion, our team is here to help. Whether you need a detailed consultation, solution roadmap, or samples tailored to your products, we’re ready to support you.

Because protecting patients — and protecting your brand — is not just a one-time exhibition showcase, it’s a long-term partnership.

What You’ll Experience at Lasersec’s Booth in Pharmaconex 2025

When PharmaConex 2025 opens in Cairo this September, Hall 4, Booth No. J32 won’t just be another exhibition stand—it’ll be your gateway to Egypt’s most advanced pharmaceutical packaging security and compliance solutions.

Egypt’s pharmaceutical sector is evolving fast, with growing demand for serialization, patient safety, and counterfeit prevention. Lasersec Technologies is here to show you—live—how our anti-counterfeit, track & trace, and phygital authentication solutions can protect your brand, patients, and profits.

What You’ll See Up Close

1. Next-Generation Anti-Counterfeit Solutions:

Explore our latest holographic security features designed for instant, in-field authentication. These aren’t just visual effects—they’re engineered with nano-optical structures, covert taggants, and forensic-level markers that make duplication impossible.

A recent partnership with a leading generic drug manufacturer cut counterfeit reports by 78% in just one year.

2. Track & Trace in Action:

Watch live demonstrations of serialization and secure coding integrated seamlessly into a pharmaceutical supply chain. From batch-level aggregation to unit-level GS1-compliant data capture, see how we deliver real-time product visibility, enabling end-to-end traceability from manufacturing through distribution.

Our traceability framework helped a global vaccine brand reduce supply chain discrepancies by 60%.

3. Phygital Authentication:

Discover how we bridge physical packaging with the digital world—allowing every stakeholder in your chain, right down to the patient, to verify authenticity via secure cloud-based checks. Our encrypted QR codes and NFC-enabled labels offer instant access to verification data, patient engagement tools, and even recall alerts—helping you improve safety and brand trust.

Why You’ll Want to Stop By

  • Real Demos – Experience the technology live, not just read about it.
  • Industry Insights – Stay updated on evolving serialization mandates and anti-counterfeit regulations.
  • Custom Solutions – Work directly with our technical experts to solve your packaging and supply chain challenges.

This is not just about seeing products—it’s about exploring how those products can solve your real-world problems, from patient safety to market protection.

Let’s Talk at PharmaConex 2025

We believe innovation matters most when it’s practical, accessible, and tailored to your reality. Whether you want to:

  • Meet global serialization requirements
  • Add tamper-evident and tamper-proof packaging
  • Create digital engagement channels for patients

Yes, our team will be ready to walk you through every step.

Save the Date: 7–9 September 2025
Location: Egypt International Exhibition Center, Cairo
Booth: Lasersec Technologies – Hall 4, #J32

Your brand’s reputation is priceless.
At Pharmaconex 2025, let’s make sure it stays that way.