Lasersec Technologies

Counterfeit, Pharma, Pharma Industry, Fake, Duplicate, Medicine, India, Drugs, Drug, Indian Market

Drug counterfeiting is a growing problem in India. As people become more aware of the need to take medication, but can’t afford their prescribed drugs, more consumers are turning to alternative sources. The result? A thriving black market for cheap drugs, as well as a growing number of dangerous and fake drugs finding their way into the legitimate supply chain.

India is the third largest pharmaceutical market in the world. Counterfeit and substandard drugs are big business in India, and the country is fast becoming a major source for pharma counterfeiting, at a time when the world is grappling with drug-resistant superbugs.

How Drug counterfeiting is rising in India?

The Indian market is full of counterfeit products, due to the lack of regulation. This makes it easy for fake sellers to access the market and distribute their products through conventional channels. The long and complicated supply chains are full of loopholes which allow counterfeiters to operate with ease. With more sophisticated techniques being used by counterfeiters, it is becoming increasingly difficult for customers to identify fake products.

With drug shortages and high demands during a pandemic, fake drugs are being sold more due to a lack of awareness and proper surveillance. 

To combat this problem, multiple stakeholders such as India’s Drugs Controller General (DCGI), state drug control authorities, and pharma industry are working  together. In India, when a complaint about a drug is raised, samples are seized and sent for quality testing by regulatory authorities.

What is the impact of the substandard medicines?

Substandard medicines are manufactured, packed, or distributed that do not conform to the official standards of quality. These medicines can be ineffective, dangerous or cause health problems. The most common causes of substandard medicines are counterfeits, expired drugs and poor quality controls. 

Poor-quality medicines may cause treatment failure, disease worsening, decreased quality of life, and even death and the consequences of poorly manufactured drugs reach beyond India’s borders so it is crucial that medicine manufacturers create standards to ensure the quality of their products. The healthcare industry needs to provide greater awareness about counterfeiting in order to preserve access to safe, effective treatments worldwide.

How can the industry combat the counterfeiting menace?

India began to adopt anti-counterfeit technologies. These technologies are being used to prevent counterfeiting, catch criminals, and help consumers identify genuine products. There’s a need for manufacturers and distributors to plug gaps in the supply chain and use mechanisms which verify drug quality. Stronger regulations can govern product discrepancies, weed out counterfeiters, and protect public health and the economy.

One of the biggest things that brands can do to help combat counterfeiting in India by using secure and safe packaging which cannot be replicated by any fake manufacturers. 

Our company recently introduced a new product as “BLISTER FOIL with Security Printing” and “VOID & TAMPER PROOF LABELS,” which adds an extra layer of protection to the products and their packaging.

Another is “PHYGITAL“, a lethal combination of PHYsical and diGITAL that fights drug falsification with 100% accuracy using this innovative technology. The physical form is enhanced with the most secure yet tamper-evident labels, as well as a QR code for digital security.

About Lasersec Technologies

One of the leading and most trusted manufacturers and innovators of Anti-Counterfeiting products that provides practical solutions by constantly identifying any requirement from different aspects of the industry. 

Lasersec Technologies develop and customize products based on the requirements of a specific industry. Sustained Research and Development by a qualified team of professionals supported by well-equipped facilities, and keeping abreast of the latest technology and pioneering new products and applications.

Contact us at mktg@lasersec.in  or reach out on +91 –11-45637955 

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Combating Counterfeit Antibiotics-Packaging Innovations That Work in Tier-2 and Rural Markets

Imagine a patient in a small town buying antibiotics with hope for recovery, only to later discover the medicine was fake. This isn’t just a business challenge; it’s a human crisis that threatens lives and erodes trust in healthcare.

According to the World Health Organization (WHO), about 1 in 10 medical products in low- and middle-income countries is substandard or falsified, with antibiotics among the most commonly counterfeited. In India, this issue is especially severe in tier-2 and rural markets, where patients depend heavily on affordable medicines but have fewer tools to verify authenticity.

For domestic pharma companies with mass-market distribution, protecting these communities goes beyond compliance — it’s about safeguarding public health and protecting brand trust in the very markets where demand is highest.

Why Rural and Tier-2 Markets Face Bigger Risks

Medicines in rural areas often pass through long, complex distribution chains before reaching patients. With fewer regulatory checks, limited pharmacist training, and high demand for low-cost antibiotics, counterfeiters exploit every gap.

Why antibiotics?

  • They are the most prescribed medicines in rural India.
  • Counterfeit versions are easy to circulate undetected.
  • Fake or substandard antibiotics fuel antimicrobial resistance (AMR), making genuine treatments less effective.
The result: 
patients don’t recover, resistance spreads, and pharma brands lose credibility.

Practical Packaging Solutions That Work on the Ground

Domestic pharma leaders don’t need futuristic tech — simple, field-proven solutions can protect both patients and business in high-risk markets:

1. QR Codes for Instant Verification

With smartphone use now above 50% in tier-2 and rural India, secure QR codes allow patients and chemists to scan and confirm authenticity in seconds.

2. Scratch-to-Reveal Codes

A cost-effective feature where patients scratch a panel to uncover a one-time code, then send it via SMS for instant confirmation. Perfect for regions with poor internet but reliable mobile coverage.

3. Toll-Free Number Verification

For areas where smartphones are less common, patients can call a toll-free number, enter the pack code, and receive immediate confirmation.

4. Serialization & Track-and-Trace

For companies looking at scale, serialization (unique pack codes) with Track-and-Trace systems enables full supply chain visibility. While CDSCO already mandates serialization for exports, extending it domestically creates a powerful barrier against counterfeits.

Even the best packaging features work only if people know how to use them. Pharma companies can build trust by:

  • Printing clear calls-to-action on packs like “Scan to Verify” or “Scratch and SMS to Confirm.”
  • Training distributors, chemists, and field staff to explain features.
  • Partnering with health workers and pharmacist associations to promote safe buying practices.

What Pharma Companies Can Do Today

  • Adopt at least one low-cost anti-counterfeit feature suited to your market.
  • Train distributors and field teams to guide chemists on how to use these features.
  • Print simple instructions on every pack to drive patient adoption.
  • Monitor ground feedback and refine your packaging strategy over time.

Beyond Packaging: Partnerships Multiply Impact

Technology works best when paired with collaboration.

Pharma companies can:

  • Partner with local health workers to raise awareness.
  • Work with pharmacist associations to block counterfeit circulation.
  • Align with regulators like CDSCO — and globally with bodies like TGA and USFDA — to meet compliance while building consumer confidence.

Why Acting Now Matters

Counterfeiting in non-urban supply chains is no longer just a rural problem — it’s a nationwide risk. Ignoring it can result in regulatory challenges, lost market share, and, most importantly, lives lost.

By contrast, acting now with practical anti-counterfeit packaging creates an opportunity to:

  • Protect patients where they are most vulnerable.
  • Safeguard your brand in India’s fastest-growing pharma markets.
  • Position your company as a trusted healthcare partner at home and globally.
Because at the end of the day, packaging isn’t just about protecting a product — it’s about protecting people.

Moving Forward with Safer Packaging

At Lasersec Technologies, we help pharma companies design practical anti-counterfeit packaging solutions — from scratch panels and QR codes to serialization and Track & Trace.

Backed by compliance expertise and real-world field success, our goal is simple: to help you protect patients, build trust, and stay ahead of counterfeiters in both rural India and global markets.

Export-Ready Pharma Packaging- What Global Buyers Are Now Expecting

You’ve secured the order, production is complete, and your shipment is ready to move. But then, just before dispatch, your buyer asks:

“Does your packaging meet serialization and scan-based proof requirements?”

Imagine losing a million-dollar contract — not because of your medicine, but because your packaging failed to inspire trust. This is the reality many exporters face today. For global buyers, packaging has become the deciding factor between smooth delivery and a deal falling apart.

Why Packaging Standards Are Now Non-Negotiable

Global buyers are under pressure from regulators, distributors, and patients. They must ensure every product they source is traceable, authentic, and tamper-proof. That means export-ready packaging is no longer optional — it’s the foundation of international trade.

Key compliance must-haves include:

  • Track & Trace Systems – complete product visibility across the supply chain
  • Serialization – unique identifiers that meet global compliance norms
  • Tamper-Evident Features – seals or packaging that immediately reveal interference
  • Scan-Based Proof – QR codes or secure markings enabling instant authentication

Without these, buyers see risk — and in today’s market, risk means rejection. It’s not just about checking compliance boxes. Buyers want reassurance that:

  • Their shipments won’t face customs delays due to packaging gaps
  • They won’t be caught in regulatory disputes in importing countries
  • They can confidently show stakeholders a secure supply chain
For exporters, this transforms packaging into a proof of credibility. It’s no longer just a container — it’s part of your business reputation.

Regional Buyer Expectations: One Size Doesn’t Fit All

Every region enforces its own regulations. Understanding them isn’t just smart — it’s survival.

RegionKey Packaging ExpectationsWhat It Means for Exporters
European Union (EU)Strict serialization under the FMD (Falsified Medicines Directive) with database-driven verification.Packs must be registered and verifiable via EU hub. Non-compliant shipments are rejected at borders.
United StatesDSCSA (Drug Supply Chain Security Act) requires interoperability and traceability beyond serialization.Exporters must ensure their systems “talk” with US buyers’ systems for seamless data exchange.
Middle East & AfricaHigh counterfeit risks demand visible tamper-evidence + secure scan codes.Buyers expect seals and markings they can verify instantly at distributor level.

According to the WHO, 1 in 10 medical products in low- and middle-income countries is substandard or falsified — highlighting why MEA and APAC buyers demand extra layers of security.

Before shipping, ask yourself:

  • Does every pack carry a unique, scannable serialization code?
  • Is there a tamper-evident seal that cannot be replaced unnoticed?
  • Can my systems generate and share serialization data with buyers?
  • Do I have scan-based proof of authenticity ready for customs or audits?

If the answer is “no” to any of these, your packaging isn’t truly export-ready.

Indian pharma is globally respected for high-quality medicines. But as regulations tighten, packaging standards are becoming the new benchmark for trust.

Those who adapt quickly — with serialization, secure QR codes, and tamper-evident solutions — will stand out as reliable partners. On the other hand, exporters who delay risk losing contracts, not because of product quality, but because their packaging didn’t pass the credibility test.

Global buyers are no longer asking if your packaging is compliant — they’re asking how quickly you can prove it.

Export-ready packaging is now a business advantage, not just a compliance step. For exporters preparing to expand globally, investing in the right packaging solutions is no longer optional.

Because in today’s market, packaging isn’t just protecting your product — it’s protecting your growth.

At Lasersec Technologies, we partner with pharma exporters to ensure their packaging meets global serialization, traceability, and anti-counterfeit standards — helping you ship with confidence and win global trust.