The future of Anti-counterfeit Solutions for Apparel Manufacturers

As the apparel industry continues to evolve, so do the methods used by counterfeiters to produce and sell fake clothing and accessories. This is a major concern for apparel manufacturers, as it results in lost revenue and damage to their brand reputation.

To combat this problem, manufacturers have been turning to various anti-counterfeit solutions. However, as technology advances, it is important for them to stay informed about the latest trends and developments in the innovation in order to stay ahead of the game.

The anti-counterfeit solutions are constantly evolving, and manufacturers must be prepared to adapt and adopt new technologies and methods to keep up with the changing landscape. And it is very important for us to innovate latest holographic solutions to effectively combat counterfeiting.

Fight against with Your Brand Fake Clothing with Lasersec Technologies

Recently, our company introduced the newest and most cutting-edge solutions to enable clothing manufacturers and the packaging of their products add an extra layer of security against tampering, authentication, and helps to monitor products.

The holographic clothing tags that we offer are all-in-one and can be customized to meet your needs.

Let’s know more in detail about the products and how it can help your brand.

1. Holographic Tags with QR Code

Holographic Tags with QR Code, blockchain technology code which enable apparel manufacturers like you to trace their products from production to purchase. It also helps your distributors, your dealers, and your customers valid code to confirm the clothes are original and authentic.

Holographic tags are small, tamper-evident labels that are attached to the clothing. They feature a holographic image or design that is difficult to replicate, making it easier to identify counterfeit products.

Whereas, QR codes are two-dimensional barcodes that can be scanned using a smartphone camera. We can add customized QR codes to the holographic tag or can even print directly onto the clothing. These codes can contain information about the clothes, such as its authenticity, origin, and manufacturing details.

Apparel Manufacturers can use the product inside or outside of the clothing.

Tags can be tied with clothing to secure the clothing product. As shown in the image here.

Same can be printed on the Polyester Labels with barcodes, QR codes, or text for easy scanning and data entry in a variety of sizes and shapes to suit different labeling needs. These can be applied inside the clothing tagging where hologram is already present in built which cannot be removed.

Let’s understand how our innovative product helps to fight counterfeit as follows:

Manufacturer: The manufacturer should attach a unique QR code to holographic label to each original clothing. The QR code must contains product information such as origin, manufacturing details, and authenticity verification.
Even, we can implement multi-factor authentication (TOTP). Even, a proprietary watermark feature and a different visual look from standard barcodes distinguish these holographic tags with QR codes. The holographic label serves as a tamper-evident mark and provides an added layer of protection against counterfeits.

Consumer: Consumers should scan the QR code using their smartphone camera. The QR code links to a database that contains the clothing information. By scanning the QR code, consumers can verify the originality of the clothing. A “success notification,” which signifies that the product has been authenticated, is given to the user after scanning. The user receives a warning if the QR code is tampered, letting them know that the code has been confirmed and the product is probably a counterfeit.

The blockchain-based anti-counterfeit code contains tamper-proof data, enabling flawless supply chain tracking.

Therefore, both manufacturer and consumers are benefited with this technology. You as Manufacturer can track the products and reduce the risk of counterfeits entering the market and also protect the company’s brand and revenue. Whereas Consumers can have confidence in their purchases and avoid the spread of counterfeit products. The use of QR codes and holograms provides a quick and easy way for consumers to verify the authenticity of a product.

2. VOID LABELS

VOID LABELS, an anti-tampering product, are made with customized void label patterns to assist and safeguard against tampering. A difficult-to-replicate light-colored pattern is produced, and the halftone screens used in the printing process are adjusted to create a dot pattern that is invisible to the human eye but detectable by a variety of scanners and copiers.

To deter theft, we make these substrates to function as tapes for the final outer corrugated cartons. Once the carton has been opened, these labels are taken off.

Our latest products not only helps to combat counterfeit goods but also increases brand value:

Connects with customers
Real-time anomaly detection
Provides product details
Differentiate originals from fake
Provides satisfaction to customers
Higher Customer Engagement

Reach out to us to discuss your specific needs and concerns. Our team will provide you with tailored solutions and support to make the process as smooth as possible. We also offer free samples and demonstrations to ensure you are confident in your decision. Join with us to fight against counterfeit and create a more secure environment for your garment business. With less counterfeiting, you can maintain sales and increase customer trust.

Shield your business with our advanced technology solutions

About Lasersec Technologies

We are one of the top and most reliable producers of anti-counterfeiting goods, as well as an innovator who continually identifies any need from many facets of the apparel business and offers workable solutions. Based on the needs of a garment industry, we create and adapt product, sustained research and development carried out by a competent team of experts assisted by well-equipped facilities, staying up to date with cutting-edge technology, and developing ground-breaking new goods and applications.

You can reach us via email at mktg@lasersec.in or by phone at +91 -11-45637955.

Related Blogs

QR Codes vs Holograms: What Works Best for Product Authentication?

In a world flooded with counterfeits and cautious consumers, product authentication is no longer optional—it’s essential. Brands today face the growing challenge of proving that their products are genuine.

Two powerful tools lead the fight: QR codes and holograms. But here’s the truth—it’s not about choosing one over the other. The strongest brands use both to build layers of trust and security.

The Real Problem: Proving What’s Genuine

Think about this:

A customer scans the code on your product but lands on a counterfeit website. In seconds, you don’t just lose a sale—you lose their trust.

Counterfeit threats are real and rising:

Fake chargers.
Diluted skincare.
Counterfeit medicines.

Each fake puts your customers at risk and damages your brand’s reputation. Customers no longer accept promises—they demand proof. That’s where smart authentication solutions step in.

QR Codes: Instant Digital Authentication

QR codes are like digital keys. One quick scan can unlock:

Product origin and supply chain journey.
Manufacturing and packaging dates.
Serial numbers and unique IDs.
Loyalty programs, customer feedback, or recall alerts.

Benefits:

Instant scanning with smartphones
Enables track and trace
Connects to real-time, dynamic information
Boosts post-purchase engagement

But Beware: QR codes can be copied by counterfeiters if not properly secured.

Holograms: Immediate Physical Proof

Holograms are visual security tools. Their shine, texture, and complexity make them almost impossible to duplicate.

Benefits:

Tamper-evident, adding immediate trust
Easy visual verification in stores
Adds premium appeal to packaging
Works without smartphones or internet

But Note: Holograms don’t store traceable or dynamic data.

The Smartest Solution: Combine Both for Maximum Security

The smartest brands are moving beyond “either-or.” They combine QR codes and holograms for multi-layered protection.

Scenario	Best Solution	Why
In-store purchases	Hologram + QR Code	Immediate visual check and scannable proof
E-commerce orders	QR Code + Hologram	Digital traceability with physical security
High-value pharma & electronics	QR Code + Hologram	Full track & trace + tamper-evident packaging
Luxury goods & collectibles	Hologram + QR Code	Premium appearance + consumer engagement
Customer loyalty campaigns	QR Code	Directs buyers to secure apps, rewards, and feedback portals

Why You Should Always Use Both

Holograms protect the packaging.
QR codes confirm traceability and digital proof.

Together, they:

Strengthen your product’s first impression.
Provide layered security across the supply chain.
Protect both your physical goods and digital authenticity.

You’re not just safeguarding products—you’re securing:

Customer trust
Brand value
Supply chain integrity

Authentication is more than a feature—it’s your brand’s promise.

Trust Isn’t Automatic—You Have to Build It

QR Codes – Digital trust and smart traceability
Holograms – Visual security and tamper protection
Together – The strongest anti-counterfeit shield

At Lasersec Technologies, we specialize in tailored, multi-layered anti-counterfeiting solutions that protect your brand at every touchpoint—from the factory floor to the consumer’s hand. Ready to secure your products with next-gen authentication?

From Concept to Compliance: How R&D Can Prevent Counterfeiting in Pharma

In the world of healthcare, trust isn’t optional—it’s foundational. When a patient takes medicine, they aren’t just consuming a formulation—they’re placing their lives in the hands of pharmaceutical brands, regulators, and science.

But what happens when that trust is betrayed by counterfeit drugs?

Counterfeit medicines are more than a regulatory challenge; they’re a human crisis. From causing patient harm to disrupting supply chains and damaging brand credibility, the consequences are staggering. That’s why the fight against counterfeiting must begin far earlier than many companies realize—not in the warehouse or the pharmacy, but in the research lab.

Why R&D Is the First Line of Defense

For decades, anti-counterfeit strategies have been reactive—focused on packaging tweaks or post-launch investigations. But by that stage, the product is already in circulation, and risks have multiplied.

Integrating anti-counterfeiting measures at the R&D stage enables pharma companies to design products that are inherently secure. It’s about embedding protection within the DNA of the drug—from formulation to packaging. Early intervention ensures that a product isn’t just therapeutic, but tamper-proof, traceable, and trusted.

The Hidden Dangers of Delayed Protection

Delaying brand protection until after production or during distribution creates opportunities for counterfeiters. Once a fake medicine reaches a patient:

Regulatory penalties may follow.
Patient safety is compromised.
Brand trust takes a lasting hit.

Proactive protection, on the other hand, makes it far harder for bad actors to replicate or manipulate your products. It transforms the product into a self-verifying tool, not just a commodity.

Compliance Begins at the Research Table

With global regulatory frameworks tightening—like EU Falsified Medicines Directive (FMD), U.S. Drug Supply Chain Security Act (DSCSA), and TGA requirements in Australia—companies must demonstrate authenticity, traceability, and security from the outset.

Embedding regulatory compliance during R&D enables:

Easier serialization integration
Accurate data capture for global traceability
Faster approval and fewer redesign costs

When compliance is an afterthought, retrofitting solutions becomes expensive and error-prone. But when it’s embedded in development, it becomes a strength—not a stress.

Cost Today, Savings Tomorrow

Some stakeholders fear that early-stage protection adds unnecessary cost. In reality, the opposite is true.

Preventive measures are far more cost-effective than damage control:

A single counterfeit scandal can cost millions in recalls, legal fees, and brand damage.
Investing early reduces downstream risks, from litigation to loss of market share.
Robust products attract regulatory and consumer confidence—accelerating approvals and adoption.

Advanced anti-counterfeit technologies are now versatile, scalable, and R&D-friendly. By integrating these tools into the development phase, pharma companies create products that are resilient and verifiable:

1. Invisible Security Inks –

Embedded directly on blister packs or tablets for covert verification.

2. Tamper-Evident Packaging –

Custom seals that reveal breaches before reaching the end-user.

3. Blockchain & Track-and-Trace Systems –

Enabling immutable supply chain transparency.

4. Secure QR Codes & Digital Twins –

Real-time authentication via mobile scans.

Lasersec Technologies offers R&D-compatible solutions that support pharma brands in building layered, invisible protection—right from Day One.

Anti-counterfeiting isn’t just a packaging or compliance task—it’s a cross-functional mission. When R&D, compliance, packaging, marketing, and logistics teams collaborate early, the outcomes are:

Integrated protection strategies
Stronger risk mitigation frameworks
Faster innovation cycles

This shared responsibility creates a culture of accountability across the entire product lifecycle.

Looking Ahead: Prevent Early, Not Late

Counterfeiters are using smarter methods—AI-generated packaging, high-res replication, and fake serialization. The pharmaceutical industry must be one step ahead.

Embedding anti-counterfeit strategy during R&D is a future-focused, patient-centric move. It empowers companies to:

Reduce regulatory risks
Enhance product integrity
Build long-term trust

R&D is not just about drug discovery—it’s the first frontier of product protection.

At Lasersec Technologies, we empower pharma brands to build security into science. From secure inks and serialization systems to phygital authentication tools, we help you embed trust into every dose—starting from the concept phase.

Let’s talk.
Reach us at mktg@lasersec.in or call +91-9810213127 to explore R&D-ready brand protection solutions.

Recent Blogs

Export-Ready Pharma Packaging- What Global Buyers Are Now Expecting

You’ve secured the order, production is complete, and your shipment is ready to move. But then, just before dispatch, your buyer asks:

“Does your packaging meet serialization and scan-based proof requirements?”

Imagine losing a million-dollar contract — not because of your medicine, but because your packaging failed to inspire trust. This is the reality many exporters face today. For global buyers, packaging has become the deciding factor between smooth delivery and a deal falling apart.

Why Packaging Standards Are Now Non-Negotiable

Global buyers are under pressure from regulators, distributors, and patients. They must ensure every product they source is traceable, authentic, and tamper-proof. That means export-ready packaging is no longer optional — it’s the foundation of international trade.

Key compliance must-haves include:

Track & Trace Systems – complete product visibility across the supply chain
Serialization – unique identifiers that meet global compliance norms
Tamper-Evident Features – seals or packaging that immediately reveal interference
Scan-Based Proof – QR codes or secure markings enabling instant authentication

Without these, buyers see risk — and in today’s market, risk means rejection. It’s not just about checking compliance boxes. Buyers want reassurance that:

Their shipments won’t face customs delays due to packaging gaps
They won’t be caught in regulatory disputes in importing countries
They can confidently show stakeholders a secure supply chain

For exporters, this transforms packaging into a proof of credibility. It’s no longer just a container — it’s part of your business reputation.

Regional Buyer Expectations: One Size Doesn’t Fit All

Every region enforces its own regulations. Understanding them isn’t just smart — it’s survival.

Region	Key Packaging Expectations	What It Means for Exporters
European Union (EU)	Strict serialization under the FMD (Falsified Medicines Directive) with database-driven verification.	Packs must be registered and verifiable via EU hub. Non-compliant shipments are rejected at borders.
United States	DSCSA (Drug Supply Chain Security Act) requires interoperability and traceability beyond serialization.	Exporters must ensure their systems “talk” with US buyers’ systems for seamless data exchange.
Middle East & Africa	High counterfeit risks demand visible tamper-evidence + secure scan codes.	Buyers expect seals and markings they can verify instantly at distributor level.

According to the WHO, 1 in 10 medical products in low- and middle-income countries is substandard or falsified — highlighting why MEA and APAC buyers demand extra layers of security.

Before shipping, ask yourself:

Does every pack carry a unique, scannable serialization code?
Is there a tamper-evident seal that cannot be replaced unnoticed?
Can my systems generate and share serialization data with buyers?
Do I have scan-based proof of authenticity ready for customs or audits?

If the answer is “no” to any of these, your packaging isn’t truly export-ready.

Indian pharma is globally respected for high-quality medicines. But as regulations tighten, packaging standards are becoming the new benchmark for trust.

Those who adapt quickly — with serialization, secure QR codes, and tamper-evident solutions — will stand out as reliable partners. On the other hand, exporters who delay risk losing contracts, not because of product quality, but because their packaging didn’t pass the credibility test.

Global buyers are no longer asking if your packaging is compliant — they’re asking how quickly you can prove it.

Export-ready packaging is now a business advantage, not just a compliance step. For exporters preparing to expand globally, investing in the right packaging solutions is no longer optional.

Because in today’s market, packaging isn’t just protecting your product — it’s protecting your growth.

At Lasersec Technologies, we partner with pharma exporters to ensure their packaging meets global serialization, traceability, and anti-counterfeit standards — helping you ship with confidence and win global trust.

Export-Ready Pharma Packaging: What Global Buyers Are Now Expecting

By Manish Garg

Holographic Blister Packaging for CDSCO Compliance

India’s pharmaceutical landscape is undergoing a transformation — and packaging is at the center of it.
With the CDSCO’s new QR code and serialization mandates, every exported pharma product must now be secure, traceable, and tamper-evident.

For manufacturers, especially SMEs, this can feel like a complex compliance challenge.
But there’s a powerful, proven solution already within reach: Holographic Blister Packaging.

1. The New CDSCO Reality

To curb counterfeit drugs and ensure authenticity across the supply chain, the Central Drugs Standard Control Organization (CDSCO) now requires export-bound pharmaceutical products to carry:

Secure and scannable QR codes
Unique serialization at batch or unit level
Tamper-evident features on primary packaging

This means your packaging must do more than look professional — it must communicate trust, security, and transparency to regulators, distributors, and patients worldwide.

2. Why Holographic Blister Packaging Foils Are the Ideal Fit

Holographic blister foils are designed not just for visual appeal, but for multi-layered protection.
They merge optical security, digital traceability, and physical tamper resistance — all in one compact, cost-effective solution.

Key advantages include:

Built-in Anti-Counterfeit Security:
Complex holographic patterns, diffractive designs, and hidden laser effects make duplication nearly impossible.
Tamper-Evident Layering:
Any attempt to peel or alter the foil leaves visible damage — ensuring that the product cannot be resealed or reused undetected.
QR & Serialization Integration:
Holographic foils can seamlessly integrate dynamic QR codes and serialized data, allowing regulators and end-users to instantly verify product authenticity.
Regulatory Compliance:
They fulfill the CDSCO’s core requirements — secure labeling, traceability, and anti-tampering — without requiring major production line changes.
Supply Chain Visibility:
When linked to digital Track & Trace systems, each blister pack becomes part of a transparent, verifiable export network.

3. How It Works

Each holographic blister foil is embedded with security layers visible and invisible to the naked eye.

When printed with unique serial numbers or QR codes, it creates a dual-authentication system:

Layer	Function	Benefit
Optical Security (Holography)	Visually identifiable design that’s impossible to replicate	Instant brand and regulatory authentication
Digital Security (QR + Serialization)	Unique, scannable identity for every pack	Enables verification and traceability
Tamper Evidence	Irreversible visual damage on interference	Prevents resealing or counterfeit replacement

This layered approach makes it extremely difficult for counterfeiters to reproduce or reuse packaging — offering compliance with confidence.

4. Why SMEs Should Choose Holographic Blister Packaging

Unlike large-scale digital upgrades, holographic blister foils are scalable, adaptable, and cost-efficient.
For SMEs, this means:

No heavy capital investment in new lines
Immediate enhancement of regulatory readiness
Compatibility with existing packaging formats
Added brand value in export markets

It’s a simple way to make your products CDSCO-compliant and globally credible — without the complexity of building new infrastructure.

5. Beyond Compliance: Building Trust Across Borders

The global pharma supply chain thrives on transparency.
By adopting holographic blister foils, Indian exporters not only meet CDSCO and international labeling mandates but also strengthen brand trust with distributors and healthcare professionals abroad.

Regulators see transparency.
Distributors see authenticity.
Patients see safety.

And your brand earns long-term credibility in every market it reaches.

Secure, Scalable, and Future-Ready

The CDSCO’s labeling mandates are here to stay — but compliance doesn’t have to be complicated.

Holographic blister foils bring together the best of physical and digital protection, offering a ready-to-implement, regulation-compliant, and cost-effective solution for Indian pharma exporters.

At Lasersec Technologies, we specialize in custom-designed holographic blister foils that combine optical security, dynamic QR codes, and tamper-evident protection.
Our solutions are trusted by leading pharmaceutical manufacturers to safeguard brands, meet regulatory standards, and ensure patient safety.

Let’s help you make compliance your competitive edge — one blister pack at a time.

Holographic Blister Packs: The Smart Way to Meet CDSCO Labeling Mandates

By Manish Garg

How Indian Pharma Exporters Can Prepare for EU’s New Digital Packaging Rules

The European Union’s upcoming Digital Product Passport (DPP) and serialization requirements, effective from 2026, are transforming how pharmaceuticals are packaged and traced across the supply chain. For Indian pharma exporters, this means digital-ready packaging is no longer optional — it’s essential for market access, compliance, and trust.

So, how can packaging evolve fast enough to meet these expectations?
The answer lies in QR codes and tamper-evident labels — two smart technologies that bring traceability, authenticity, and transparency directly onto the pack.

1. The New EU Challenge: Digital Transparency at Every Level

Under the EU Eco-design for Sustainable Products Regulation (ESPR), every product entering the EU — including pharmaceuticals — must carry a Digital Product Passport (DPP). This digital record links each pack to verified data such as product origin, batch, composition, and regulatory certifications.

However, achieving compliance requires:

Unit-level serialization
Scannable digital identifiers
Tamper-proof packaging integrity

That’s where smart labeling comes into play.

2. QR Codes: Your Gateway to Digital Product Passports

QR codes have evolved far beyond simple barcodes. Modern secure and dynamic QR codes allow real-time verification, linking every individual pack to its digital passport in the cloud.

With secure QR codes, pharma exporters can:

Connect each product to a verified DPP record
Enable instant verification for customs officials, distributors, and patients
Detect counterfeits or unauthorized diversions
Track exports throughout the EU supply chain

When integrated with serialization, these QR codes become digital fingerprints — unique, tamper-evident, and compliant with EU’s interoperability standards.

3. Tamper-Evident Labels: The Physical Layer of Trust

While QR codes protect digital identity, tamper-evident labels safeguard physical authenticity. These labels reveal visible signs — such as “VOID” marks or holographic breaks — if anyone tries to remove or alter them.

Why they’re essential for compliance:

They ensure product integrity during transit
Serve as proof of non-interference and genuine origin
Complement serialization and DPP data by confirming physical security

Together, tamper-evident and QR-enabled labels bridge the physical and digital worlds, creating a robust defense against counterfeiting and regulatory breaches.

4. How These Technologies Work Together

When integrated, QR codes and tamper-evident labels deliver a two-tier protection model:

Layer	Function	Benefit
Digital Layer (QR Code)	Links each pack to live data and DPP	Enables authentication and traceability
Physical Layer (Tamper-Evident Label)	Shows visible signs of tampering	Ensures product safety and compliance integrity

This hybrid approach enables exporters to prove compliance instantly — both digitally and physically — meeting EU’s dual requirement of traceability and security.

5. Implementation Blueprint for Exporters

To align with the EU’s 2026 standards, Indian exporters should begin adopting these steps today:

Adopt Dynamic QR Codes:
Implement secure, serialized QR codes linked to live cloud databases or blockchain.
Upgrade Labeling Infrastructure:
Ensure your packaging lines support tamper-evident label application and QR code printing at the unit level.
Integrate with Track & Trace Systems:
Synchronize label data with your ERP or MES to enable full supply chain visibility.
Partner with Trusted Solution Providers:
Choose technology partners experienced in anti-counterfeit, serialization, and pharma-grade packaging.

6. Beyond Compliance: Building Trust and Value

Compliance may be the starting point, but smart labeling delivers much more:

Builds trust with regulators, distributors, and patients
Enhances brand reputation through transparency
Reduces counterfeit and recall risks
Positions your company as a future-ready exporter

By embracing smart packaging now, Indian pharma manufacturers can turn regulatory pressure into a competitive advantage.

Secure, Smart, and Ready for 2026

The EU’s digital packaging regulations are reshaping global pharma trade — and Indian exporters who act early will lead the way. By combining secure QR codes and tamper-evident labels, you can ensure every shipment is authentic, traceable, and regulation-ready.

At Lasersec Technologies, we specialize in pharma-grade anti-counterfeit solutions — from dynamic QR codes to tamper-evident holographic labels and complete Track & Trace integration. Let’s help you make your exports compliant, secure, and globally trusted.

Future-proof your packaging — one secure label at a time.

Smart Label Technology: A Compliance Solution for EU Digital Packaging

By Vikas Bhatnagar

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