In this era of technological advancement, there has been an increase in fake news and misleading information. What is it which makes fake news so successful?
It’s not only the news but the way in which it is delivered to the audience.
A lot of us might think that real information might seem boring and believe that what is spicy and interesting only SELL. A relevant publisher might have spent years in the industry with a lot of experience. The report which he would have published with extensive market research might be copied by a fake publisher.
The copied information might produce the fake publisher extreme volumes later on. This lands up newer information appearing at the top of the search engines.
When the audience becomes confused and doesn’t go into the deep inside the report, what they do is judge by the titles and the subtitles of the report. A misleading and a fake title might land up in losing the real audience. The expectations of the genuine readers change assuming that the entire information must be incorrect.
Market research firms face similar challenges. A well-written report by extensive market research might be costly as it involves a lot of hard work for the market research, and writing the report.
These research companies gather all the relevant data from different sources doing both primary and secondary research. This researcher wants the readers to receive authentic, relevant data with true facts leaving aside biases.
Now, how the authentic market researchers and publishers can sustain themselves and maintain the trust of the audience is by using their credentials, recognition, and certifications as per the industry standards. This could help in building brand trust.
A SWOT analysis and industry analysis and sharing the reports with the clients can help understand the market and the expectations from the project.
There is no comparison of an authentic easily understandable report with proper data. It is also the duty of the audience and the clients to not to promote the fake publishers and their reports and news in any sense.
So, let’s stop supporting what is fake and promote what is genuine and authentic!
