Counterfeit products are immune to the present consumer base where people are often duped into buying these products. These are usually being mass produced and sold illegitimately at various places.

With its venture in the online market, fake goods are being sold exponentially, sometimes at reputable sites too. With that being said, this debauchery can be somewhat contained with proper anti-counterfeit technology or with awareness campaigns by the brands in order to educate the masses.  (more…)