Lasersec Technologies

Counterfeit Drugs, Genuine Solutions!

Fake medications still remain the topmost concern in the global pharmaceutical industry. Currently, in the intricate global economy, augmentation of online transactions and complex pharmaceutical supply chains has made it even more difficult to detect such counterfeit drugs.

The pharmaceutical industry is battling simultaneously against counterfeit drugs thriving online, and also in hospitals and pharmacies. These counterfeit drugs not only affect the reputation of the drug manufacturers and cause sales loss, but they are very much dangerous to our health too.

The Imitation Spoon Is Full!

Although, the magnitude of India’s counterfeit drugs industry is still unknown, what is definite is that the situation needs immediate intervention and proper resources to stop such practices.
Presently, India has only around 1,200 drug inspectors to oversee the drug manufacturing companies that number somewhere amongst 6,000 and 15,000.
The good news is that; today, the industry is steadfast to control the problem of law enforcement; international organizations, pharmaceutical executives, and policymakers are employing a number of strong and effective strategies that are decreasing and curbing the extent of counterfeit drugs that move into users’ homes.

THE FOLLOWING ANTI-COUNTERFEIT STRATEGIES ARE QUITE PREVALENT THESE DAYS

  1. Holograms
    Holograms can integrate three-layered safety features and become the most potent defense against faking. Holograms can offer apparent first-line validation with hidden features like micro text, UV-sensitive, scrambled images, or other dedicated inks that provide next line substantiation for trained inspectors and proper decrypting tools.
  2. Tamper-Resistant Packing
    The drug packaging is having a barrier for the entry or there is an indicator; which, if ruptured or absent, would offer audible or visible evidence to customers that tampering or meddling has occurred. For example, shrinkable bands and seals, breakable caps, film wrappers, blister packs, tape seals, etc.
  3. Global Trade Item Number (GTIN)
    In this method, a 14/13/12/8 numerically unique identification code is allocated by the manufacturer according to the GS1 allocation rules for products, or services, or trade items. It is created from a prefix from the name of the company allotted by GS1, a check digit, and an item reference number entitled by the company.

  4. Serialized Global Trade Item Number (sGTIN)
    This process includes creating a unique identification number to classify a specific product, by affixing a serial number to the GTIN of the item.

  5. Pedigree
    This is a kind of track and trace technology. It is an electronic file or a paper document that archives the particulars of circulation of a prescription drug from the manufacturer via wholesale dealings, till it is received by the distributor, which is generally a physician or a pharmacist. The individual receiving a pedigree together with the drug consignment must validate that every documented distribution took place and that the information related to the drug specification like manufacturing date and lot number is accurate. This system is intended to ascertain that prescription drugs cannot be side-tracked or substituted easily with counterfeit drugs.

  6. Mass Serialization
    This comprises the procedures of producing, coding, and authenticating the unique identity of individual drugs. Without this, the legitimacy and authenticity of the pedigree link only to the lot number comprising thousands of bottles. When serialization is united with track and trace method, it assists in the tracking of drugs through the supply chain and permits for planned identification of drugs for withdrawal.
  7. Data Carriers
    These are graphical structures used to communicate the drug identifiers and related information in the system and/or human decipherable format. A tag, label, or mark, applied at the production base depicts them. Computer decipherable formats comprise two dimensional (2D), linear barcodes and radio frequency identifier (RFID) tags.

Drug counterfeiting is a vital problem addressed by a number of countries. And the unfortunate truth is that counterfeiting drugs are hard to eradicate, and the popularity of the e-commerce and internet too are posing new challenges and threats to the drug manufacturers and governing authorities.

Although the figures will differ, WHO assesses that almost 10% of all drugs are counterfeit. But the good news is that the whole industry continues to work collaboratively and make prodigious progressions in restricting the problem. Profounder partnerships augmented co-operation, and more sharing of the resource will assist in keeping the patients safe and the fakers behind the bars.

The government has become more and more proactive in stopping counterfeiting. The Indian drug controller general has recommended a modification of the Drugs and Cosmetics Act requiring that every single drug manufacturer in the country should have a 2D barcode and a unique identification code and on the packaging, whereby, genuineness can be certified by text message. The state drug controllers are conducting surprise inspections to check the quality of the drug on a monthly basis.

And in such inspections, samples are withdrawn from pharmacies, government hospitals, and wholesalers and appropriate actions under the drugs and Cosmetics Act, 1940, are taken against the manufacturers. Recently, the Health Ministry has appointed 200 drug inspectors to keep a check, particularly on counterfeit medicines.

To avoid penalties, cancellation of licenses, prosecutions under drugs and Cosmetics Act, 1940, and piracy of drugs, the manufacturers should adopt and implement new technologies and new initiatives. For more information, log on to www.lasersec.in

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Phygital authentication technology enhancing brand security

Spotting a fake is easy — until it’s your brand on the line.

In today’s fast-paced digital marketplace, counterfeiters are smarter, faster, and more organized than ever. They replicate packaging, clone QR codes, and even build fake websites that mirror authentic ones.

Relying on a single layer of protection is no longer enough. What brands need today is a smarter, connected, and traceable defense system.

That’s exactly where Phygital Authentication steps in — a seamless blend of physical security and digital verification that ensures every product remains genuine, trackable, and trusted.

What Is Phygital Authentication?

The word “Phygital” combines physical + digital.

It’s the next evolution in brand protection and anti-counterfeiting technology.

Imagine combining:

  • Physical features such as holograms, tamper-evident seals, or unique labels, with
  • Digital tools such as secure QR codes, NFC tags, or blockchain links.

Together, these create a two-factor authentication system for products:

  • Physical layer: Provides instant, visible proof of authenticity.
  • Digital layer: Enables real-time online verification, tracking, and analytics.
This powerful combination makes verification intuitive, transparent, and nearly impossible to replicate.

Why Every Industry Needs to Go Phygital

Counterfeiting is no longer limited to luxury or pharma — it’s now a multi-industry threat. From FMCG and automobile parts to electronics and apparel, fake products infiltrate every market, damaging brand reputation and consumer trust.

  • A consumer could unknowingly buy a fake skincare product that looks identical to the real one.
  • A patient could receive a counterfeit medicine, risking serious health consequences.
  • A dealer might end up stocking duplicate machine parts, affecting equipment performance.

Phygital Authentication helps track products from factory to shelf, offering end-to-end supply chain visibility. It empowers brands to identify, trace, and stop counterfeit products — before they reach consumers.

The Power of Combining Physical and Digital Security

Phygital Authentication strengthens brand protection through dual assurance:

  • Physical identifiers (holograms, foils, tamper seals) → provide instant visual confirmation.
  • Digital identifiers (unique QR codes, serialized data, blockchain records) → enable live product authentication and data analytics.

Result: A powerful, tamper-resistant system that ensures authenticity, traceability, and accountability across the entire product lifecycle.

Each scan tells a story — one of trust, transparency, and technology working hand-in-hand.

Beyond Counterfeit Protection — Building Consumer Trust

Phygital Authentication isn’t only about protecting brands; it’s about creating genuine connections.

When customers scan a product and instantly verify its authenticity — or receive personalized information, rewards, or thank-you notes — it turns a simple purchase into an emotional experience. This sense of assurance and appreciation builds lasting loyalty and brand trust.

In an era of endless choices, trust isn’t optional — it’s your strongest advantage.

Future-Proofing Brand Protection

Counterfeiters are evolving — but so is technology.

Phygital Authentication ensures brands stay one step ahead with scalable, intelligent, and data-driven protection.

By merging physical security features with digital intelligence, brands unlock:

  • Real-time product traceability
  • Anti-counterfeiting analytics
  • Consumer engagement opportunities
  • Regulatory compliance support

This makes it not just a security solution — but a strategic investment in long-term brand integrity.

The future of anti-counterfeiting isn’t about choosing between physical or digital — it’s about merging both.

Phygital Authentication represents the next leap in brand protection, enabling businesses to:

  • Secure every product
  • Strengthen customer confidence
  • Ensure full supply chain transparency

How Lasersec Technologies Powers Phygital Authentication

At Lasersec Technologies, we integrate cutting-edge physical and digital security to deliver true Phygital Authentication. Our portfolio includes holographic foils, tamper-evident seals, dynamic QR codes, and track-and-trace systems — all designed to create a connected, secure, and transparent product ecosystem. Each solution is customized to meet your industry’s compliance needs while strengthening brand integrity and consumer trust.

Partner with Us to Build a Phygital Future

Whether you’re in pharma, FMCG, apparel, electronics, or automotive, Lasersec Technologies helps your brand stay ahead of counterfeit threats. Connect with us for a consultation or demo to experience how our Phygital Authentication  solutions can transform your brand protection strategy.

Combating Counterfeit Antibiotics-Packaging Innovations That Work in Tier-2 and Rural Markets

Imagine a patient in a small town buying antibiotics with hope for recovery, only to later discover the medicine was fake. This isn’t just a business challenge; it’s a human crisis that threatens lives and erodes trust in healthcare.

According to the World Health Organization (WHO), about 1 in 10 medical products in low- and middle-income countries is substandard or falsified, with antibiotics among the most commonly counterfeited. In India, this issue is especially severe in tier-2 and rural markets, where patients depend heavily on affordable medicines but have fewer tools to verify authenticity.

For domestic pharma companies with mass-market distribution, protecting these communities goes beyond compliance — it’s about safeguarding public health and protecting brand trust in the very markets where demand is highest.

Why Rural and Tier-2 Markets Face Bigger Risks

Medicines in rural areas often pass through long, complex distribution chains before reaching patients. With fewer regulatory checks, limited pharmacist training, and high demand for low-cost antibiotics, counterfeiters exploit every gap.

Why antibiotics?

  • They are the most prescribed medicines in rural India.
  • Counterfeit versions are easy to circulate undetected.
  • Fake or substandard antibiotics fuel antimicrobial resistance (AMR), making genuine treatments less effective.
The result: 
patients don’t recover, resistance spreads, and pharma brands lose credibility.

Practical Packaging Solutions That Work on the Ground

Domestic pharma leaders don’t need futuristic tech — simple, field-proven solutions can protect both patients and business in high-risk markets:

1. QR Codes for Instant Verification

With smartphone use now above 50% in tier-2 and rural India, secure QR codes allow patients and chemists to scan and confirm authenticity in seconds.

2. Scratch-to-Reveal Codes

A cost-effective feature where patients scratch a panel to uncover a one-time code, then send it via SMS for instant confirmation. Perfect for regions with poor internet but reliable mobile coverage.

3. Toll-Free Number Verification

For areas where smartphones are less common, patients can call a toll-free number, enter the pack code, and receive immediate confirmation.

4. Serialization & Track-and-Trace

For companies looking at scale, serialization (unique pack codes) with Track-and-Trace systems enables full supply chain visibility. While CDSCO already mandates serialization for exports, extending it domestically creates a powerful barrier against counterfeits.

Even the best packaging features work only if people know how to use them. Pharma companies can build trust by:

  • Printing clear calls-to-action on packs like “Scan to Verify” or “Scratch and SMS to Confirm.”
  • Training distributors, chemists, and field staff to explain features.
  • Partnering with health workers and pharmacist associations to promote safe buying practices.

What Pharma Companies Can Do Today

  • Adopt at least one low-cost anti-counterfeit feature suited to your market.
  • Train distributors and field teams to guide chemists on how to use these features.
  • Print simple instructions on every pack to drive patient adoption.
  • Monitor ground feedback and refine your packaging strategy over time.

Beyond Packaging: Partnerships Multiply Impact

Technology works best when paired with collaboration.

Pharma companies can:

  • Partner with local health workers to raise awareness.
  • Work with pharmacist associations to block counterfeit circulation.
  • Align with regulators like CDSCO — and globally with bodies like TGA and USFDA — to meet compliance while building consumer confidence.

Why Acting Now Matters

Counterfeiting in non-urban supply chains is no longer just a rural problem — it’s a nationwide risk. Ignoring it can result in regulatory challenges, lost market share, and, most importantly, lives lost.

By contrast, acting now with practical anti-counterfeit packaging creates an opportunity to:

  • Protect patients where they are most vulnerable.
  • Safeguard your brand in India’s fastest-growing pharma markets.
  • Position your company as a trusted healthcare partner at home and globally.
Because at the end of the day, packaging isn’t just about protecting a product — it’s about protecting people.

Moving Forward with Safer Packaging

At Lasersec Technologies, we help pharma companies design practical anti-counterfeit packaging solutions — from scratch panels and QR codes to serialization and Track & Trace.

Backed by compliance expertise and real-world field success, our goal is simple: to help you protect patients, build trust, and stay ahead of counterfeiters in both rural India and global markets.