Lasersec Technologies

Book Piracy is Real and Stop Trivializing it !

Books are quintessential to say the very least and the source of wisdom and truth. Books are also written by humans and honestly being a writer is not that easy.

It takes a lot more than inspiration to churn out a compact book for the readers including the number of sleepless nights and little sacrifices that makes a book happen.

Humankind has this weird agenda of creating or rather cloning things that can be sold anywhere at any price, so piracy in the fields of the book is also prevalent in this sad existence. This has turned out to be a killjoy for most of the writers since privacy hits the writers very hard.

Book piracy is often trivialized, but the truth is that it exists. If one asks the very definition of book piracy, then a proper definition can be provided since the protocols/ideas of piracy are the same.

Reports suggest that about 70,000 books are being published by 15,000 publishers in 22 different languages from our country. In 2011, according to Have to scope India lost around 20 Million Indian Rupees which amounts to $387,000, because of book piracy.

Let us check out, how the Book Piracy works?

The piracy of books in India primarily depends on two factors, one the price and the other is its popularity. A study conducted under Indian Ministry of HRD suggested that print piracy which is prevalent in India is of three distinct types. The most prevalent one is reprinting of books illegally.

The second one is where they falsely use the name of authors, and the last type is where the pirated books are being sold which is the transalated version of any foreign author. The pirates do seem to pay taxes on the profit generated with respective revenues. But for this, the author gets no royalty fee for their book.

It doesn’t just end there; books are being photocopied extensively near the school, college, and universities. Book piracy is surviving longer than it was expected and has grown to be a very lucrative business which doesn’t end with the cloning of the texts but also the cover art, and even the holographic stickers and barcodes to baffle the reader with confusion.

The piracy impacts the author by denying their dues which hits the economic soft spots of any publisher too since a lot gets invested in bringing the copyrights.

The most alluring thing for the pirates is the textbooks since that is loot for them. The textbooks have a bulky demand because of its core importance as study material for school goers. It often so happens that the school reopens and the demand increases which often can’t be met by the combined forced of private and government publishers.

This is exactly where the pirates hop in. From certain sources, it has beeb discovered that March and April are where the bulk load of piracy happens. The original books are copied at presses, and the price comes to as low as ¼ of the original one. These books are of low quality and can easily be identified as a pirated copy. But with the advancement of technology, these books are now being sold keeping the quality in mind and can’t be distinguished. The small sellers often sell these books to meet the demands without caring much about the business ethics.

Reports suggest that the foreign publishers are also facing such issues where around 50billion pages are being illegally printed each year. Book Piracy is now easier due to the technological advancement where it just takes a printing machine and a scanner to reprint the books.

Academic books which are often very expensive get pirated for student’s convenience. These books are often circulated amongst the academic circuits, but mostly these books are photocopied. This menance of photocopying is not only affecting the industry but also jeopardizing the budding writers. Section 63 which is the copyright act of India, it is a criminal offense to sell or even buy photocopied books.

Despite the laws and the copyrights that protect the authors, this issue has been normalized and trivialized to some extent, but to address to this issue, the government body should implement a rigorous set of laws in they plan to combat this menance effectively.

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How Tamper Evident Packaging and Track & Trace Strengthen Anti-Counterfeiting Measures

You trust the seal. So does your customer.
But what if both can be faked?

In today’s hyper-competitive and counterfeit-prone market, trust is no longer a given—it must be earned, secured, and verifiable. One compromised product doesn’t just mean financial loss. It means broken trust, customer complaints, and reputational damage.

For quality assurance teams, brand managers, and packaging heads, the challenge is clear: protecting your product is protecting your brand.

The Dual-Layer Security Model

Forward-thinking brands are now adopting a two-pronged security approach: Tamper-Evident Packaging + Track & Trace Technology
One is a physical deterrent. The other is a digital watchdog. Together, they form a resilient shield against fraud.

1. What These Tools Actually Do

Tamper-Evident Packaging

These packaging elements display clear signs of interference.
Think broken seals, VOID labels, or peeled films—immediate red flags for both consumers and supply chain teams.

2. Track & Trace Systems

Every unit is assigned a unique serialized identity, often through GS1 barcodes or QR codes.
Each scan updates the unit’s journey from production to retail, enabling full traceability and real-time monitoring through secure platforms.

Bonus: Advanced T&T systems now integrate with cloud-based dashboards, AI-based alerts, and mobile authentication tools.

Relying on only one method is like locking your front door but leaving the windows wide open.

  • Tamper seals can be replicated.
  • Digital codes can be copied.

But when combined:
Physical evidence + Digital validation = A failsafe authentication system that’s far harder to breach.

Real Time Impacts

  1. Pharmaceuticals: A sealed pack and a scannable QR code validate medication at the pharmacy. Brands using serialization aligned with DSCSA/EU FMD have reduced counterfeit reports and met compliance faster.
  2. Electronics: With encrypted QR codes and tamper seals, brands can detect unauthorized resellers and trace diversion to the source. Less warranty fraud and tighter market control.
  3. FMCG & Personal Care: A beauty brand added tamper-evident seals and scannable codes after fake products emerged online. 38% drop in complaints, increased repurchase rates, and renewed customer trust.

Why This Approach Works

  • Visible Proof:
    Customers know if the product has been tampered with.
  • Digital Traceability:
    Brands know exactly where and when a breach occurred.
  • Rapid Response:
    Identify and contain supply chain risks in real time.
  • Compliance-Ready:
    Stay ahead of evolving global regulations.
  • Brand Loyalty:
    Build trust through transparency, safety, and action.

You don’t need a massive overhaul.

Start small like:

  • Apply tamper-evident holographic labels to premium or high-risk SKUs.
  • Add QR codes connected to a secure backend system.
  • Educate your distributors and customers on scanning and verification.

Then, scale as your confidence and ROI grow.

Your Packaging Is More Than a Box

It’s your handshake, your promise, your presence in places you can’t be.

With tamper-evident packaging and track & trace working in tandem, your packaging becomes a:

  • Silent Guardian
  • Smart Communicator
  • Powerful Brand Asset

Let’s Build Smarter, Safer Packaging – Together

At Lasersec Technologies, we specialize in merging physical security with digital intelligence. Our solutions are tailored for pharma, electronics, FMCG, automotive, and consumer brands looking to stay ahead of counterfeiting risks.

The Shift from Traditional Labels to Interactive Packaging: What Brands Need to Know

Ever held a medicine pack and wondered—is this real? Is it safe?

Your customers, pharmacists, and regulators are asking the same questions every day. And the answers often begin not with a product demo or a marketing campaign—but with what’s printed, sealed, or embedded on your packaging.

We’re entering a new era—where the label isn’t just a sticker. It’s a source of truth.

The shift from traditional labels to interactive packaging is redefining how pharmaceutical brands build credibility, deliver transparency, and protect their reputation.

Why Traditional Labels Aren’t Enough Anymore

For decades, a logo, a batch number, or a hologram gave a basic sense of authenticity. But today’s pharmaceutical buyers, regulators, and patients are more informed and more skeptical. They want proof, not promises—and they want it instantly.

Consumers, pharmacists, and regulators now ask:

  • Where was this product made?
  • Is it safe to use?
  • Has it been tampered with or copied?
  • Can I trace it to the source?
A static label can’t answer these. And in an age where counterfeiting, unauthorized distribution, and regulatory audits are rising—relying only on traditional packaging methods puts patients, companies, and supply chains at risk.

What Is Interactive Packaging?

Interactive packaging blends physical labels with digital intelligence. It enables a smartphone scan—via QR code, NFC chip, dynamic watermark, or serialized code—to unlock detailed product data, authentication, and personalized content.

It offers visibility beyond the box.

Through secure and unique digital triggers (often integrated with traceability platforms), brands can:

  • Verify authenticity instantly
  • Show manufacturing details, batch numbers, expiry dates, and certifications
  • Share dosage guides, patient education, and usage instructions
  • Deliver loyalty programs or pharmacist rewards
  • Start direct engagement with patients or healthcare providers
Unlike generic codes, modern systems use dynamic serialization or cloud-linked markers that are nearly impossible to duplicate—raising the bar for counterfeiters and aligning with regulations like DSCSA, EU FMD, and TGA guidelines.

Why More Brands Are Making the Switch

The shift to interactive packaging isn’t just a technology upgrade—it’s a strategic response to life-critical risks, regulatory demands, and patient safety.

  • Authentication:
    Allows pharmacists and patients to verify medicines instantly.
  • Recall readiness:
    Offers real-time traceability and rapid product recalls if needed.
  • Transparency:
    Provides batch-level tracking and supply chain visibility.
  • Engagement:
    Enables direct patient education, feedback, and loyalty programs.
It transforms packaging from a passive layer into a smart, compliant, and protective communication tool.

The Trend Backed by Numbers

According to Research and Markets, the global smart packaging market is expected to reach USD 43.6 billion by 2030, driven by the need for secure product authentication and patient trust.

A recent study shows that 81% of consumers are more likely to trust brands that offer transparency through scannable packaging.

In the pharmaceutical industry, this trust isn’t just a competitive advantage—it’s a regulatory and ethical responsibility.

From Confusion to Confidence

A leading pharmaceutical company faced a surge in counterfeit antibiotics in regional markets. Patients and pharmacists began raising safety concerns, and regulatory bodies flagged potential supply chain gaps.

The solution?

The company implemented secure, serialized QR codes on every blister pack and bottle. Each scan by a pharmacist or consumer provided instant product verification, manufacturing details, and patient instructions.

The impact:

  • Sharp decline in counterfeit complaints
  • Increased confidence among distributors and pharmacies
  • Stronger regulatory compliance and brand trust

Thinking About the Shift?

You don’t need to overhaul your entire product portfolio at once. Begin small, scale smart.

  • Choose a product line – Start with high-risk or export-oriented SKUs.
  • Define your purpose – Focus on authentication, traceability, or patient engagement.
  • Select the right technology – Use encrypted, copy-proof serialization.
  • Design it well – Make it seamless within your existing packaging.
  • Track engagement – Monitor scans, locations, and recall readiness.
Interactive packaging platforms can integrate with your ERP, WMS, and pharma track & trace systems to provide unit-level traceability—from production to the patient’s hand.

The Label Is No Longer Just a Label

In the pharmaceutical industry, packaging isn’t just protection—it’s proof.

Interactive packaging helps pharma brands move from saying “Trust us” to confidently showing why they’re trustworthy—meeting regulatory demands, protecting patients, and building real-world credibility.

Every scan is more than just a check—it’s a chance to:

  • Win patient trust
  • Engage directly with consumers and healthcare providers
  • Protect your products and comply with regulations

When trust, safety, and compliance are at stake, make your packaging your strongest proof point. At Lasersec Technologies, we help pharmaceutical companies bridge this gap—from static to smart, from uncertain to verified.

We design secure, compliant packaging solutions that protect your medicines, engage your supply chain, and elevate your brand.